Print on demand nutraceuticals are in high demand, but with greater opportunity comes greater competition. With the pandemic heightening consumer interest in personal health and well-being, more people buys supplements to address their primary concerns. Supplement sales were up 11.6 percent in North America, 5.0 percent in EMEA, and 2.4 percent in the Asia Pacific in 2020 compared to the previous year. Those are huge numbers, and they’re not going away. However, rapid growth means increased competition and scrutiny. It will put additional pressure on producers and suppliers to reach customers with effective sales and marketing.
THE NUTRACEUTICAL MARKET’S FUTURE
The COVID-19 pandemic has increased the demand for preventative health strategies, which has resulted in increased use of nutraceuticals. The global nutraceuticals industry, worth USD 278.8 billion in 2020, is expected to grow to USD 441.7 billion by 2026, at a 7.8 percent CAGR. The global nutraceuticals market is expected to grow by double digits over the next five years. As developing economies shift toward preventive health care, the demand for nutraceutical products rises significantly. In a nutshell, competition is heating up. That being said, make certain that you first lay a solid foundation for the website itself. An effective and competitive online presence in the nutraceutical industry must first and foremost be discoverable by consumers.
THREE AREAS STAND OUT TO NOURISH PRINT ON DEMAND NUTRACEUTICALS SALES
Search engine optimization generates traffic, which fuels sales.
A certain percentage of your website visitors will become customers. Remember that web traffic is determined by your site’s position in search engine results; 75% of Google users never scroll past the first page. If you want traffic, you must appear high in search results. The top two signals used by Google to rank sites in search results are high-quality content and link building, but many more factors influence ranking than you might think. The good news is that most SEO tactics serve multiple purposes. They improve your site’s ranking in search engines like Google while making it more user-friendly and effective with potential customers. SEO efforts can directly impact online print on demand nutraceutical sales.
Social media is becoming increasingly important.
One of the most popular online activities is the use of social media. In 2020, over 3.6 billion people used social media globally, which is expected to rise to nearly 4.41 billion by 2025. In other words, social media is now playing a larger role in the growth of eCommerce than ever before. Social media provides an excellent opportunity for nutraceuticals to reach out to prospective customers who may not be familiar with your brand or the specific offering. Furthermore, clever social media campaigns can burnish SEO activities, such as assisting in developing legitimate links to your site.
Trust is essential for healthy sales because it is built through transparency and good branding.
Print on demand supplements and other health-related consumables are currently occupying a wild space. Regulatory oversight can be uneven, and many products are not required to undergo the same certifications or inspections as food. It can make bringing print on demand nutraceutical products to market easier. Still, it also raises trust issues with savvy consumers who may be skeptical or uncertain about your products or you as a vendor. For example, 86 percent of consumers base their nutritional purchasing decisions on quality. An equal number states that ingredients work is one of their top priorities when purchasing print on demand supplements. That means you must create enough communications and content to address their concerns effectively.
In a world where nine out of ten consumers now use the Internet to resolve health queries and concerns, the nutraceutical industry has excellent opportunities to increase market share and gain new customers. However, companies must now optimize their online presence and sales efforts to succeed in this space. Finally, as healthcare costs rise, shoppers look for more cost-effective ways to manage their health. Nutraceutical companies are poised to gain new customers in this market. If you can reach these consumers online when and where they are looking for wellness information, via SEO and social media, with a strong brand message in hand, you will be well-positioned to thrive as the market grows.
START NOURISHING YOUR ONLINE PRINT ON DEMAND NUTRACEUTICALS SALES
Now that you know the three key areas to stand out to increase your print on demand nutraceuticals online sales, it’s time to get to work. It may appear daunting at first, but with the assistance of a top eCommerce fulfillment company that specializes in the nutraceutical industry, it will be a piece of cake.
Fulfillplex specializes in print on demand services and inventory, labeling, packaging, and shipping. We are the best print on demand service provider for you. Contact us today to learn how we can assist you in developing high-quality nutraceutical products while also saving you a significant amount of time, money, and stress.