Most people don’t realize that most customers don’t get a chance to experience the products before dismissing it. It is why, in the print on demand industry, visual branding is crucial. Getting the market’s attention not only increases credibility. It also attracts new customers, and draws attention, but it also promotes brand retention. In addition, these details are sometimes difficult to understand. However, putting them all together can allow your print on demand business to create an iconic brand. These iconic brand does not only looks good but is also very effective at retaining and acquiring new customers.
THE VISUAL IDENTITY OF A BUSINESS IS REFLECTED IN ITS BRANDING
It’s the age of authenticity, and authentic brands can connect with their customers easily. Authenticity is important to 86 percent of consumers when deciding which brands to like and support.
● Colors and shapes have their powers. Furthermore, as how bright red can elicit solid and aggressive emotions while light blue is typically associated with calm. Even the shades of colors convey a different meaning; as light blue is associated with pleasantries, whereas dark blue is associated with a more severe and corporate atmosphere.
Example:
Apple brand visuals are either white or black with few colors, making them appear more futuristic and conveying the message that they are the future brand. Although Apple focuses on aesthetics and comfort rather than performance, the brand is also a status symbol, converting more people into consumers.
● The benefit of having a flexible logo is that the company and brand can change from one theme to another and keep up with current events.
Example:
Nike, which uses their logo as a negative rather than telling the entire story, as an accent to their products and their iconic trademarks.
STEPS TO CREATE A VISUAL BRAND FOR YOUR PRINT ON DEMAND BUSINESS
Some steps are taken when creating a visual brand to create the best representation of the brand behind it. Although there is a lot that you can do to create the final design, a few essentials are used as a guideline to build a solid visual brand.
Step 1: Determine your business goals.
It is critical to have a very thorough research with the business goals to provide a clear direction for what the design can return to. The more specific and detailed the goals, the easier to develop a strong brand. Instead of a general statement about changing the industry, explain how the brand intends to do so.
Step 2: Discover what entices your target market.
Discover what works on the target market, what draws them in, and motivates them to participate. Although this is a broad topic, it is essential to look for key features. For example, technology buyers prefer a steady and robust design, whereas skincare buyers prefer a more trendy or classic design.
Step 3: Study the competition.
Studying the competition would provide more design ideas. Find out not only what they are doing well but also what they are lacking. Once there is a clear outline of this, it is critical to look for what part of the design evokes certain feelings, how they do so, and why a particular design leads to this.
Step 4: Find the best way to represent the brand.
Once everything are gathered, it is critical to determine how to put everything together to create the visual brand. These can allow it to achieve the goal, how it can attract the target market, and how it can stand out from the competition while incorporating what the competitors are doing well.
SUMMING IT UP
Visual branding is complicated, but achieving the brand goal while attracting the target market is still very doable with the proper focus on the right parts. It is critical to consider what looks good now and what will look good despite changes in trends to create a strong logo that retains its influence despite changes in design.
While you are focusing on building a visual building for your print on demand business, it is best to start outsourcing print on demand products to a print on demand provider to save your time and start selling immediately. Fulfillplex is the perfect print on demand company for you! Fulfillplex use technology that automates the best print on demand services available. We are a top eCommerce fulfillment company, providing white label, fulfillment warehousing packing and shipping services. Everything you need to run a profitable business. If you’d like to get in touch with us and receive a quote, feel free to email us at [email protected].