Returns can be a time-consuming and aggravating aspect of running a business. According to a survey, returns harm 60% of shops. It necessitates time and resources spent processing unexpectedly returned products, issuing refunds, and striving to make the process as simple as possible for customers, so they don’t hurry off to one of your competitors as soon as their refund arrives. When it comes to doing business online, returns are unavoidable. The good news is that many of the issues that cause customers to return products may be avoided, particularly if you have print on demand service provider by your side.
6 METHODS FOR USING PRINT ON DEMAND TO SUBSTANTIALLY MINIMIZE YOUR BUSINESS’S RETURNS
1. Make product descriptions as clear as possible.
The frequency of product listings with inadequate descriptions is surprisingly high, resulting in returns. In the internet shopping industry, this is a common issue. Customers are left to study the seller’s information because they cannot physically view and touch the things. You should make sure that your product descriptions are correct and provide all of the information that a buyer could require before making a purchase. Make sure to emphasize the size, weight, and material of the product. In the same line, be careful not to overstate and set unrealistic expectations for your customers. Always keep your product descriptions up to date to avoid any unwanted returns due to misunderstandings.
2. Make sure to have high-quality product mock-ups.
According to the Baymard study, the average consumer wants to examine 3 to 5 photos of a product before purchasing to understand what it has to offer fully. Customers are forced to analyze images because they are unable to see and touch things physically. One way to reduce returns is to double-check that each product includes high-quality photos or videos. Demonstration videos are another excellent approach to bringing items to life. Products have many sides, angles, and hidden attributes that might help a customer make a selection. 360-degree product photos provide customers a clearer idea of what the product is like. Above all, make sure that what you include in your image or video is what your customers will receive.
3. Make sure your packing is safe and secured.
Returns are expected because the goods are damaged when it arrives. Ensure that your packing can withstand the shipping process as a simple solution to this problem. From the time your packages leave your warehouse until they arrive at the customer’s door, you have minimal influence over how they are handled. Protective packing will keep your valuables safe from damage and breakage. As you work to remedy internal packaging difficulties, you’ll be able to spot harm from other sources. You can look at order data to check whether any damaged orders originate from a specific carrier.
4. Provide accurate delivery estimate times.
Customers want their products as soon as possible. Therefore providing delivery time estimates for your product will help them feel more confident in their purchase. If a customer demands an item this week but cannot ship until the next week, they will almost certainly return the product because the customer will no longer require it by the time it arrives. Customers will appreciate knowing when to expect their purchases, and you may assist reduce returns by clearly stating your delivery window on the product page. You not only reduce refunds but also improve customer service by providing delivery estimates.
5. Make sure to deliver the right order.
One of the significant causes of returns is sending the wrong product to the client, with 23 percent of individuals mentioning a wrong item as the reason for their return. When it comes to minimizing returns, improving eCommerce order fulfillment is an excellent place to start. Businesses that manage orders and fulfillment with spreadsheets and post-it notes are setting themselves up for failure. Set up a system to manage orders, including selection, packing, dispatching, and shipping. Using a print on demand provider can help your fulfillment process go more smoothly.
6. Provide excellent customer service.
Another effective strategy to lower your return rate is to avoid a potential return before the process even starts. You can accomplish it by setting up a live chat service that allows customers to ask you questions about your products in real-time. Your customer service personnel can resolve the customer’s issue before the returns procedure is started via live chat and real-time assistance. It also allows the customer service team to suggest a better item or an add-on purchase meet their demands. It will boost conversion rates while also stopping customers from buying products that do not match their needs.
START REDUCING PRODUCT RETURNS RIGHT NOW!
The key to lowering product returns is to provide customers with all of the information they need to find the right products. Allowing a lack of product information to derail a significant release or overall sales is a recipe for disaster. At Fulfillplex, we make sure that your consumers receive the correct order. As a top eCommerce fulfillment company specializing in print on demand and white label services for nutraceutical products, we aim to minimize returns for our clients by using double scanning during order selecting and packing and an orderly storage system. For further information, feel free to contact us right away!