The way you present your product labels has the potential to influence consumer behavior. Companies have even reported increased sales simply by changing the colors and visuals they present themselves. It is why experimenting with different label designs can make all the difference. It can be difficult to create label designs for your small business. Creating your product labels and branding is one of many hurdles you must overcome when starting a small business. When it comes to the success of your business, the way you present your print on demand products and brand is critical.
So, keep reading to learn exactly what you must do today to create the perfect print on demand products label for your company. This guide will show you how to design and print eye-catching labels using the best practices.
THE IMPORTANCE OF PRINT ON DEMAND PRODUCTS LABELS
What’s on the outside is important in retail sales. Having a good product is important, but presenting it in a way that attracts your target audience is even more crucial. In fact, according to one study, reading a product package while shopping influences 85% of shoppers’ purchasing decisions. On the other hand, with a product label, a manufacturing company’s sales could continue because it’s only possible to label or ship products effectively with them. Consider your business and the number of different business names you employ. Labeling products not only provides consumers with important information and instructions but can also help your products stand out.
TIPS FOR CREATING PRINT ON DEMAND PRODUCTS LABEL
1. Recognize Your Customers
Before you even consider label ideas, you should research your potential customers. Product labels are intended to entice buyers to purchase your product, but you can only create good options if you understand your target demographic. What do they hold dear? What visuals do they find appealing and interesting? For example, buyers looking for an organic supplement may disregard a product label with bright colors and a shiny finish in favor of one with a matte finish and soothing greens and blues. The more you know about your buyers, the easier it will be to design for them.
2. Evaluate the Competition
Your product is probably one of many of its kind. Consider what’s already out there when deciding how to design your label. Take cues from the packaging of competing products. Take note of what works well and spend some time brainstorming ways to improve on it. Designing your own labels is less intimidating when you know what you’re up against.
3. Choose a Label Size
You should already have a package or container for your product in the label design process. If you don’t, you should look into packaging suppliers in your area and select packaging that will work for your product. It would help to consider whether the label or the product is more visually appealing. Smaller labels will allow more of your product to be seen. Finally, ensure there is enough space on the label for all the necessary information. You can have a beautifully packaged product, but you will gain sales if the label needs to clearly state what it is.
4. Let Your Logo and Branding Shine
While the label design is distinct from your logo, it would be a rookie mistake not to consider your logo and branding when designing. Your logo is the face of your company; it represents the company’s identity, whereas the label is the face of a specific product. To promote your products, your logo and label must work together. As a result, your label must be consistent with the brand identity you established when designing your logo. You must consider brand colors, fonts, visuals, and design when designing your label. Your label should remind you of your brand and help promote brand loyalty. People will only grow brand loyalty if your product label matches your company branding.
5. Select The Best Label Material For Your Product
The type of label material you use will be determined largely by how your product will be used. Begin by considering what your product label will have to withstand once customers use it daily. If it will be regularly exposed to heat, condensation, or other liquids, a label material such as vinyl or polyester is a good choice. You can view various paper labels if you still need to.
6. Consider The Label’s Overall Appearance
It is important to think about the overall impression you want to convey. If you want a modern, edgy look, a label made of a slick, shiny material like BOPP might be the way to go. A paper label is a good choice if you want to go for a more natural, organic, or classic look. A matte finish has a more muted, high-end vibe, whereas a glossy finish has a more energetic vibe and can help a brighter color scheme stand out.
7. Select A Reputable Printing Partner.
There is numerous print on demand companies to choose from when printing your product labels. On the other hand, finding a dependable, high-quality print on demand service provider requires a little more effort. Begin by narrowing down your options to 2-3 printers that can print to the material and finish specifications for your label. Before making a decision, compare prices, minimum order requirements, and reputation for quality. Online reviews can reveal much about a vendor’s ability to deliver a high-quality product on time.
FINISHING UP
Introducing new print on demand products is an exciting endeavor. You now have the tools to start the process after learning the fundamentals of creating a quality label. The label is largely responsible for a consumer’s first impression of your product. The material and final presentation of your label are crucial to its success. You can have the perfect label design that showcases your brand and appeals to buyers, but it will all be for naught if it needs to be presented properly. So design a label that showcases your product to its best advantage. After all, second impressions take a lot of work to come by, especially in the retail industry.
Look no further than Fulfillplex‘s custom label design services if you want your product labels to be functional, fashionable, or a little bit of both. We are a top ecommerce fulfillment company dedicated to bringing your brand vision to life by using custom packaging and premium materials and working with packaging experts. Contact us today to have a custom packaging consultant contact you and begin working on your brand’s own custom packaging solution!