According to the Adobe Digital Economy Index, online spending will reach $910 billion this holiday season, increasing 11% year on year. A lot of hype surrounds the holiday season, and everyone from small print on demand retailers to global brands is looking to capitalize on this opportunity. We’ve already talked about how to prepare and market your eCommerce business during the holidays. However, it’s common to make a few mistakes in a rush to make the most of this holiday season.
6 PRINT ON DEMAND TIPS FOR AVOIDING HOLIDAY SEASON BUSINESS MISHAPS
1. Plan ahead of time.
Whatever the size of your eCommerce company, it is critical to have a holiday strategy in place. Analyzing your goals and pending tasks at the end of each quarter is the best way to stay proactive and ensure that important things don’t slip through the cracks. If you’re a thinker, you’ve probably planned everything out months in advance. It’s crunch time if you’re more of a doer. Planning ahead is by no means foolproof, but it does serve as a useful framework for the coming months. You’ll be thanking your past self for a job well done amid the holiday chaos.
2. Have a competitive advantage.
It’s not realistic or even productive to compare your small business to industry behemoths like Amazon, so start small and work your way up. What is the solution? Consider your direct competitors, and then do some research. Examine their promotions, graphic design, customer service, and even shipping methods. Take note of what they’re doing and see if you can incorporate their strategies into your day-to-day operations. It’s not as devious as it sounds. Make an effort to stand out rather than blend in with your millions of competitors.
3. Monitor your marketing campaigns.
Consider this: failing to track your marketing efforts is akin to enrolling in a class and never knowing what kind of grades you received. It’s necessary and non-negotiable; otherwise, you’ll never know if the measures you’re putting in place are working. You can track your campaigns using KPIs, which include metrics such as website traffic, paid ad performance, and more. Google Analytics is the industry standard, with many free features and resources suitable for both novice and experienced SMBs. You can adjust and improve your marketing once you’ve determined which campaigns are working and which aren’t. As a result, more potential customers are reached.
4. Make an accurate sales forecast.
It is critical to creating a sales forecast for your eCommerce business. For the upcoming holiday season, considering every product for promotions will not make sense. You must forecast your sales based on the popularity of the print on demand products category and the least sold product. Follow your reports and analytics religiously, carefully examine your year-over-year reports, and then forecast your sales and pricing plan based on all of these factors.
5. Account for unexpected challenges.
Whether you like it or not, you may face challenges for which you are completely unprepared. There may be technical glitches or logistical bottlenecks at times. In any case, you must be prepared for all of these potential issues ahead of time. A minor hiccup in your order processing can cost you thousands of dollars in lost sales, and a lack of stock refills can harm your user ratings. Working with a print on demand service provider who understands these challenges can help you improve the performance of your business.
6. Hire additional help.
Hiring a professional print on demand company to handle order fulfillment is cost-effective and simple. You will undoubtedly benefit from their expertise, experience, and resources. They will be your long-term partner so that they will be available to you throughout the year, not just during the holidays. You can focus on marketing your brand while fulfilling orders, relieving stress, and giving you more time to rest.
Sales seasons are an excellent time to attract and retain new customers. And you don’t have to be an eCommerce expert to do it. If you avoid these common pitfalls and have the right systems and processes in place, you will drive higher performance and fully benefit from these promotion periods. So, instead of focusing on reinventing the wheel with your operational efforts, make wise decisions before these errors occur in your eCommerce business.
The Fulfilplex team wants you to have the best holiday season possible, and allowing us to assist you is the best decision you can make. We are a top eCommerce fulfillment company specializing in print on demand services. Visit us to find out more and get a quote.