Online sales have soared in the last decade. During the holiday season last year, $123.39 billion were spent online. While competing in such a large industry may appear overwhelming, there are ways for each print on demand business to stand out, increase sales, and have a successful holiday season!
Top 5 Print on Demand Marketing Techniques for the Holidays
Incorporating some basic print on demand marketing strategies before the holiday season can mean the difference between success and failure in the coming months. Check out these best print on demand holiday marketing strategies with extra tips:
1. Plan ahead of time
Planning for the holiday season should begin long before customers consider the upcoming busy shopping season. While print on demand companies have the advantage of not having to stock up on inventory, marketing campaigns take time to put together and should be started as soon as possible. According to a study, 40% of customers begin their Christmas shopping before Halloween, so now is the time if you haven’t started.
Tip: Create a Content Marketing Calendar
Make a content calendar and schedule your upcoming campaigns. Always keep shipping dates in mind so that your customers’ orders arrive well ahead of a major holiday. Make your designs, emails, and social content ahead of time to ensure a smooth sailing experience. You should be able to schedule everything ahead of time if you use an email tool. Then, when the time comes, you can sit back, relax, and watch your sales skyrocket!
2. Create a sense of urgency
Customers will not feel compelled to buy if you run ads and sales frequently. It’s one of the most common blunders made by new print on demand business owners. Many factors drive business to a new store, but too many sales teach your audience that they don’t need to buy right away because you’ll have another sale in a few days anyway.
Tip: Run a Flash Sale
Consider holding a short-term sale on Cyber Monday or Black Friday. Make it clear that this is a one-time offer or sale that will end soon. You want your audience to understand that this is their only chance to save big before Christmas.
3. Make use of content marketing
Content marketing is a longer-term investment that will pay off long after the holidays are over. Consider providing value to your customers through blog posts and other content-sharing opportunities. A holiday post highlighting ways to decorate or fun gift-giving ideas is one way to gain potential customers’ trust and value. People are accustomed to sales pitches and grow tired of being bombarded with advertisements. A successful content marketing campaign is more likely to attract loyally, repeat customers.
Tip: Make it relevant to your niche and seasonally appropriate
As you create content, make sure it is relevant to your niche and seasonally appropriate. Include a call to action at the bottom of the post and give customers ways to interact with your brand. When you provide value first, pop-ups with offers or sign-ups are more likely to convert.
4. Email strategy for abandoned carts
If you want to run a successful eCommerce business, you must have an abandoned cart email strategy. According to a study, approximately 70% of customers abandon their shopping carts during the checkout process. It is critical to have a plan in place to get them back.
Tip: Require an email
You should require an email address as part of the checkout process. You can then send a follow-up email or a reminder about the print on demand products they’ve left behind. Your subject lines must also be compelling so that customers do not disregard you. You could also consider offering a discount in an email or pop-up to encourage them to return and make a purchase.
5. Make gift guides.
Gift guides are one of the most popular pins during the holiday season. They are an excellent way to display your designs on various products and generate suggestions for customers.
Tip: Use Pinterest
Pinterest is a fantastic tool for driving traffic to your website. Because it is a powerful search engine, you should carefully consider the keywords you use in your Pin titles and descriptions. You can create multiple guides for various designs and begin driving significant traffic to your site.
Almost every print on demand business’s revenue goals will be made or broken during the holiday season. An increase in online shopping combined with a constant competition stream makes it more difficult for brands to succeed during the holidays. Still, you can take steps ahead of time to position your brand above others and earn loyal customers.
Begin planning now, keep your customers in mind with every decision, and don’t forget about creating lifetime value with your brand.
Increase your holiday sales right now!
Join forces with Fulfillplex. We are a top eCommerce fulfillment company that provides high-quality print on demand services. We will help you in standing out from the holiday crowd and increasing your holiday sales. To learn more about our services, feel free to contact us right away.