The supplement industry is expanding rapidly, particularly in light of COVID-19, and eCommerce is quickly becoming the dominant and preferred channel for many customers. Furthermore, with global eCommerce sales expected to reach $6.54 trillion by 2023, investing in your eCommerce store with the extra help of a print on demand provider is a long-term strategy that will benefit your business. As a result, now is the ideal time to launch the eCommerce supplement store of your dreams.
5 STEPS TO LAUNCHING AN ONLINE SUPPLEMENT STORE USING PRINT ON DEMAND
1. Select an eCommerce platform.
You cannot launch an eCommerce store unless an eCommerce platform powers it. In addition, there are numerous platforms available that will allow you to create your website. WordPress, and Wix are all excellent choices for general website development, but Shopify is one of the best options for eCommerce. Shopify is a fully hosted solution that includes all of the features that eCommerce businesses require to thrive. It means you’ll have marketing tools, complete payment processing capabilities, and the site speed and security you need to gain customer trust in today’s competitive eCommerce market.
2. Create content that is persuasive and compelling.
To create a website that converts visitors into customers, you’ll need informative and valuable content. Moreover, an excellent place to start is to look into some of your favorite websites to understand better how the overall site should look. Include valuable and detailed product descriptions for your supplements at all times. In addition, include a breakdown of the benefits that the supplement will provide and any user testimonials to demonstrate the value you are providing to customers. Aside from your site’s content, it would help if you took the time to style it to match your company’s branding.
3. Follow all FDA rules and regulations.
The FDA is very strict about supplement companies’ ability to advertise and even manufacture their products. The FDA regulations for supplement labels are stringent, and you must follow specific procedures to protect consumers from harm. As a result, it is critical to ensure FDA compliance when selling products online. You cannot sell your supplement product in the United States without it. Furthermore, working with an experienced white label supplement manufacturer will assist you in navigating the FDA’s complex and often perplexing requirements.
4. Optimize your site for Search Engines
Creating a website and launching it online will not bring people in. Moreover, you must make your website as user-friendly and relevant to customers looking for your type of supplement as possible. You can increase organic traffic to your website by optimizing it for search engines. When your customer searches for your type of supplement, optimizing your site with the best keywords will ensure that your pages rank higher. Make sure to conduct keyword research to find the best keywords to use. An excellent way to get started with this research is to develop a list of terms and phrases that best describe your product and its benefits.
5. Find a reputable print on demand service provider.
Your print on demand provider will distribute your supplements. The services they offer will have an immediate impact on how your customers perceive your brand. Because many customers have come to expect superior customer service from services such as Amazon Prime, an experienced eCommerce fulfillment partner who provides fast and affordable shipping to your customers will be the ideal partner for your business. However, finding a reliable print on demand provider entails more than just the number and speed of shipping options available.
START YOUR SUPPLEMENT ONLINE STORE NOW!
The pandemic has accelerated eCommerce growth by 4 to 6 years. It means that, in light of the COVID-19 pandemic, having your eCommerce store is no longer an option; it’s a requirement. To remain competitive in the supplement industry, your company must enter the eCommerce space and use digital strategies to grow.
And you can easily accomplish this with the support of a top eCommerce fulfillment company, such as Fulfillplex. Explore our high-quality print on demand products and decide what to sell. You can keep track of your inventory and generate customized reports using our advanced Warehouse Management Software (WMS). We handle everything for you, from same-day fulfillment tracking for your order to packaging advice and material sourcing assistance. Contact us right now, and let us begin our journey to your supplement business’s success.