Returns, refunds, and exchanges are all common occurrences in the business world. Customers can unlike their order for various reasons, such as damaged, wrong size, or simply failing to meet their expectations. As a result, they will almost certainly demand a replacement or a refund. A solid eCommerce return policy can make or break a sale and turn a visitor into a loyal customer. Furthermore, gadgets are among the most fragile products you can sell to customers, and frequently returned if they are damaged. On the other hand, returns are not an issue if you outsource print on demand gadgets to ecommerce fulfillment provider.
WHAT IS RETURN POLICY?
A return policy is a detailed document that shows your business’s return process and conditions. In addition, it also goes over what customers should expect and how to start a return. Your return policy protects your business from improper returns and credit card chargebacks, which can result in financial loss, and it also serves as a guideline for you and your customers.
In 2020, consumers returned products worth $428 billion, accounting for slightly more than 10% of total retail sales. According to the National Retail Federation, the cost of returns is $101 billion.
5 EFFECTIVE WAYS TO CREATE A RETURN POLICY FOR YOUR PRINT ON DEMAND GADGETS
1. Make your Return Policy Visible
Customers should never have to go on a mystery hunt to find information about your business. In addition, make your return policy easily accessible. A return policy will only be effective if it is visible. As you promote your products, make sure to mention your return policy. It should be prominently displayed on your website, in correspondence with customers, and on sales receipts. Customers may feel more at ease purchasing from you if you make your return policy clearer, resulting in more sales, happier customers, and, eventually, fewer returns.
2. Develop a Well-Defined Policy
You should develop a fair and transparent return policy for your customers. Your policy should state which print on demand gadgets are returnable or exchangeable, in what condition they must be returned or exchanged, and how and when customers can make such returns or swaps. It will be instrumental in dealing with holiday returns. A concise and clear return policy provides consumers with a sense of security, assuring them that what they are purchasing is guaranteed to be what it is represented to be.
3. Establish Good Returns Condition
Make sure your return policy specifies the condition in which a gadget must be to be returned. Accepting an unused product that the customer was dissatisfied with is one thing; accepting a return that has worn out after repeated use is quite another. Include terms like “unused,” “as-new,” or “return within 30 days” in your return policy to clearly define what qualifies a product for returns. If you do not include such conditions, customers will attempt to return the print on demand gadgets that are too bad of shape to be repaired or resold, and you will have to incur losses.
4. Personalize it for your business and do not copy and paste it from another company
It applies to almost everything on your website, especially product descriptions, but a return and exchange policy is not a one-size-fits-all situation. Make this a fun page to read and reaffirm your dedication to your customers. Include customer feedback about their experience as well. Use this page as a testimonial spot on your website, demonstrating to potential customers that not only do people like your print on demand products, but that even if they don’t, you still treat everyone with respect, integrity, and equality.
5. Use simple words and plain English
A great returning experience is built on clear communication. Using complex language that customers can only understand with the assistance of a legal dictionary will only frighten customers and increase support service requests. If you provide your customers with a clear and straightforward description of processing a return, you will make things easier for everyone. Use language that your customers will recognize, and don’t be afraid to inject some personality into your return policy. As long as your policy is clear, concise, and not open to interpretation, you’re good to go.
Returns from ecommerce occur in all industries. In fact, a quarter of all consumers return between 5% and 15% of the items they purchase online. Customers return items for various reasons, the most common being that they ordered the wrong item or size. It’s easy to blame the customer for this mistake, but there are several things you can do as a merchant to avoid returns.
ACHIEVE AN EFFECTIVE RETURN POLICY WITH FULFILLPLEX
Fulfillplex is a top ecommerce fulfillment company that expertise in giving you the best print on demand and white label services. We double-check each package while picking up and packing it, have organized storage to prevent the delivery of incorrect orders, and even offer returns management. Working with a good print on demand service provider who handles your fulfillment process efficiently and ensures the delivery of correct items can also significantly reduce returns. Contact us today for more information!