With more people turning to online shopping, eCommerce is expected to have its first trillion-dollar year of sales. As a print on demand business owner, this means new potential customers and the chance to expand your print on demand business in the coming year. In addition, it also implies a high level of competition, which can be stressful. However, there has also been a lot of pandemic stress in recent years. Most importantly, the key to making it happen is to plan ahead of time.
10 Steps in Preparing Your Print on Demand Business for the Year 2022
Step 1. Determine the critical dates to target in marketing.
First, make a calendar of important dates so you can plan your campaigns. Furthermore, consider the events that are important to your customers and concentrate your efforts on them. In addition, consider the information you need to include in your campaigns when finalizing your marketing plan for the year 2022, such as order deadlines, shipping information, return policies, and so on. Contact your ecommerce fulfillment providers ahead of time to obtain the information you require.
Step 2. Create a marketing strategy.
Next on your to-do list is to figure out what deals you’ll offer in 2022. Consider your buyer when deciding which deals to offer. Sometimes, how you present the deal is more important than the deal itself. Once you’ve decided on the deals, consider which print on demand products to place on the pedestal. Determine which marketing channels you will use for your campaigns. Keep in mind that different channels serve different functions. Use social media for visual content, your store’s website for necessary information storage, and emails for promotions, reminders, and newsletters.
You can choose from a variety of promotions such as discounts, free shipping, flash sales, promo codes, and so on. If you’re thinking about percentage or dollar value deals, follow The Rule of 100: use a percentage discount for anything less than $100 and a dollar value discount for anything more than $100. It makes the customer perceive the deal’s value as higher. You can also set a minimum order amount to increase order value for receiving a discount, free shipping, or a promo code.
Step 3: Setup the technology in your print on demand business.
It is easy to become distracted when making an online purchase, so ensure that your customers remain focused before, during, and after purchasing. The good news is that there are numerous functionalities available to assist you. Among the options are abandoned cart recovery emails, retargeting ads, and chatbots. Set up whatever tool you choose to experiment with ahead of time. You want some wiggle room to test it so that everything works when customers rush to your store in a few months.
Step 4: Perform maintenance regularly.
Your email campaigns, social media posts, blogs, and videos will all point your audience to the same place: your website. You should perform website maintenance regularly to ensure a smooth sailing experience for your customers. If you notice anything that needs improvement, make the necessary changes as soon as possible to avoid having your customers inform you about store malfunctions or losing potential sales.
Step 5. Send emails to your customers
Email is still one of the most effective ways to communicate with your customers: 72 percent of adults in the United States prefer to receive communication from print on demand companies via email. There are numerous advantages for you, including cost-effectiveness, ease of implementation, and the ability to track and measure results. Keep it brief but informative. The attention span for reading emails is only about 11 seconds on average.
Write down the essential points you want to make, and keep a notepad handy—the best subject line idea may strike you at the most unexpected time. Consider your audience and the type of relationship you want to build with them. It will help you with the tone of your messages.
Step 6: Create social media copy
Instagram, Facebook, and Twitter are the most popular social media channels for print on demand businesses. Examine your audience’s behavior on each channel. Paying particular attention to user activity peaks and top-performing content to get a better picture of what content will get more attention on your social media accounts. Use this data to determine which social media channels will be most effective for your brand. If you spread yourself thin across all channels, you will be ineffective in all of them. So, find the one that works for you and concentrate your efforts there.
Step 7: Make the visuals.
People remember up to 80% of what they see but only about 20% of what they read. So, if you want to stand out in 2022, put some effort into creating eye-catching imagery for your marketing campaigns. Browse websites like Pexels, Unsplash, and Pixabay for royalty-free images that match your store’s aesthetic. You can use Adobe Photoshop to make any necessary adjustments to the images.
Step 8: Plan your campaigns.
You’ve completed the research; now it’s time to put the plan into action. During the busiest shopping season this year, no matter how good your content is, it can get lost in a sea of offers. That is why it is critical to schedule the content to go live to reach the most significant number of people. Planning everything can give you a significant advantage against your biggest competitors in 2022.
Step 9. Communicate with your customers
When your content begins to reach its intended audience, you’ll face a new challenge: keeping up with customer comments, responses, and questions. Schedule time in your day to focus solely on responding to customers; you’ll be more productive and less stressed as a result. Make sure your customers know how to contact you and that they can count on you to respond. Use the channels that your customers prefer to communicate with you. Remember to maintain a consistent tone and voice throughout all communications. And don’t be concerned about a few negative reviews. You’ll be fine as long as most of your customers are pleased with your products and services.
Step 10: Ensure that your customers stick with you throughout the year.
Following the advice in this article will help you plan for the year 2022 and bring a large number of new customers to your print on demand business. The true art, however, is in keeping them. It costs at least five times as much to acquire new customers as it keeps existing ones, so do everything you can to keep them coming back.
Are you ready to achieve success in 2022?
It’s not easy to run a print on demand business, but you don’t have to do it alone. Fulfillplex is more than capable of assisting you. We are a top eCommerce fulfillment company that provides the best print on demand services available. For your convenience, we also provide fulfillment warehousing packing and shipping services. Email us at [email protected] if you want to get in touch with us and get a quote. We will work together to ensure the success of your print on demand business in 2022.