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Professional Print on Demand Label Printing vs. DIY Printing

Professional Print on Demand Label Printing vs. DIY Printing

What worked well initially may no longer be sufficient as your company grows. It is particularly true if you have been printing your own labels. But it’s only sometimes clear when upgrading to a professional product-label printer is time. In this post, we’ll go over the fundamentals of home label printing, the advantages and disadvantages of printing your own labels vs. hiring a professional labeling company, some signs your company is ready to upgrade to professional print on demand label printing, and how to find the best professional print on demand company when the time comes.

WHEN TO PRINT LABELS YOURSELF

own labels

Printing your own labels is a great option for small businesses, starting with product labels or shipping labels. The ability to print one sheet of labels at a time is an excellent place to start. Another significant benefit of printing your own labels is that you can print them as needed. It is beneficial for inventory control and helps small businesses keep costs low. Printing your own labels, for example, can be a more cost-effective option if you sell smaller quantities of seasonal products. However, if you need many labels regularly, consider using professional print on demand services.

Pros Of Printing Your Own Labels

Printing your own labels at home has some advantages, especially if your business is new. There is no need to wait for labels to be created. Because you are doing your own printing and order fulfillment, you can print the labels as needed. You can meet a minimum order requirement if you’re producing small batches of product or testing out a seasonal or special edition offering. Printing your own labels home can be more cost-effective if you only need a few labels.

WHEN TO CHOOSE PROFESSIONAL PRINTING

PROFESSIONAL PRINTING

If your company is expanding and you’re having trouble keeping up with demand, consider hiring a professional print on demand company. However, make sure to inquire about their turnaround times. A few seasoned label companies provide same-day delivery in as little as three days, but the majority outsource their printing, which can take two to four weeks. A label printing service will also provide you with professional, expert advice on label sizes, shapes, and materials. Labels for lotion bottles, for example, require a different material than candle labels. Having an expert on hand to assist you in selecting the right material can save you a lot of trouble in the future.

Pros of Professional Printing

Professional print on demand companies uses a more sophisticated printing process to produce higher-quality labels with superior crispness and ink adhesion. They also have many label materials resistant to moisture, oil, heat, and UV rays. Labels are also generally less expensive when mass-produced, so printing in bulk can save you a lot of money. Print on demand companies can also provide industry expertise and advice on label design, materials, and finishes.

WHY CONSIDER UPGRADING TO PROFESSIONAL PRINT ON DEMAND LABEL PRINTING

There are no hard and fast rules, but here are a few indicators that it may be time to work with a professional.

1. Failure to Represent Your Brand 
Brand

The most obvious sign is when you realize that the labels you can make yourself are no longer the best representation of your brand. When your label’s design or print quality does not reflect the quality of your product or company, it’s time to switch to a professional print on demand provider.

2. Inability to Obtain Necessary Label Material 
Material 

Printing product labels in-house means previous access to a broader range of label materials and finishes. Upgrading your product labels with stronger materials or high-end finishes is a natural progression as your company grows.

3. Lack of Time 
Lack of Time

Another telltale sign is the increasing amount of time you devote to label creation. Making your own labels may not be the most efficient use of your time, which could be better spent on planning and marketing.

4. Higher Costs 
Higher Costs

Printing your own labels is most cost-effective in small quantities. Professionally produced labels in larger quantities are typically less expensive.

HOW TO CHOOSE THE BEST PROFESSIONAL PRINT ON DEMAND PARTNER

Here’s what to look for when you’re ready to work with a professional print on demand company that provides high-quality label printing.

1. Excellent Reviews 
Excellent Reviews

Learn from the experiences of others. Google and website reviews provide a wealth of information about people’s experiences with companies with which you may be interested in working. Check out their online reviews before calling a print on demand provider.

2. Strong Customer Support 
Customer Support 

It is invaluable to quickly contact someone who can answer questions and provide assistance. Once you’ve narrowed down your list of potential service providers, look into their customer support options. Call their customer service number and ask some questions. Being able to test drive a customer support experience ahead of time can help you better understand what it’s like to be one of their customers.

3. Expertise
Expertise

Having access to years of industry experience is arguably the most significant advantage of working with a professional print on demand company. Some businesses have been in operation for a longer period than others. Inquire about the company’s history and the types of labels it specializes in.

4. Quality
Quality

When working with a professional print on demand company, saving money can have drawbacks. Priority should be given to quality. Many businesses will send product samples. Request samples of the materials and finishes you’re considering using for your product labels.

5. Minimum order
minimum order

Some print on demand companies require a minimum order. Check if the number of labels you require meets any minimum order requirements.

YOUR REPUTATION MATTERS

REPUTATION

Product labels are usually the first visual contact prospects have with your brand. How labels appear to customers can either increase sales or cause them to look elsewhere. Whether to make product labels in-house or hire a professional print on demand company is critical and depends on your company’s growth stage. Working with a professional print on demand company provides access to industry expertise and a broader range of options, making it easier to produce high-quality labels that distinguish your products.

Fulfillplex is a top ecommerce fulfillment company specializing in white-label servicing, offering the most dependable, cost-effective, and scalable solutions tailored to your specific needs. Don’t hesitate to contact us if you need assistance labeling your products. Our team is eager to assist your company with care and excellence.

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Print on Demand Steps to Improve Order Fulfillment Process

Print on Demand Steps to Improve Order Fulfillment Process

As a customer, you value it when your online orders arrive safely, on time, and at a reasonable price. It is your responsibility as a brand or retailer to make that happen. E-commerce order fulfillment refers to the entire process, from initial order placement to final delivery. The promise of a sale, combined with the potential pitfalls of order fulfillment, is a goal and a challenge for any company. How can you improve the print on demand process from order to delivery? Let’s look at how to improve your eCommerce order fulfillment process, customer satisfaction, and bottom line with these 8 print on demand tips and answers to your biggest questions.

A QUICK DEFINITION OF ORDER FULFILLMENT

ORDER FULFILLMENT

The process of receiving an order and managing its delivery to the customer is known as order fulfillment. Processing the order in a multichannel commerce platform, sending it to the warehouse for fulfillment, assembling and packing it, shipping it, and confirming final delivery are all typical tasks. However, long before a customer clicks “place order,” this process necessitates preparation and planning. The possibility of returns is an additional step to consider in the fulfillment process. Some businesses include shipping materials and a return slip with the initial order. Accepting a return necessitates quality control to ensure the product is not damaged or soiled and can be properly restocked.

WHY IS QUALITY ORDER FULFILLMENT IMPORTANT?

QUALITY ORDER FULFILLMENT

One of the most important aspects of any sale is order fulfillment. You’ve spent time and money to find and convert the right clients, and the hard work is done if you nail the print on demand fulfillment stage. All your efforts will be for naught if the order arrives late, damaged, or incorrect. Customers, especially first-time customers, are not particularly forgiving of late orders. Of course, order fulfillment impacts many other aspects of your business, including inventory management and control. When demand increases, you must order more goods and keep them on hand to ensure the smooth operation of your print on demand fulfillment process.

8 TIPS TO IMPROVE YOUR PRINT ON DEMAND FULFILLMENT

Step 1: Demand seamless integration
warehouse management system

You likely do not manufacture the goods you sell in-house. Your online goods are most likely sourced from various distributors, stored in warehouses, and then shipped to your customers. If this is the case for your business, seamless integrations between your vendors and order management system are critical for the most efficient and timely fulfillment. To manage picking, packing, and shipping, you should be able to easily integrate your preferred print on demand service provider or warehouse management system (WMS). Finally, the dreaded typically ships in 2 to 4 weeks and can rest.

Step 2: Enable end-to-end order visibility
visibility

You must ensure that you can see everything in your supply chain. In layman’s terms, this means that you and your suppliers should be able to access the same catalog, inventory fulfillment, and order fulfillment processes — to see what items are available, in what quantities, and where they are located. Furthermore, your e-commerce customers who are browsing should be able to see whether an item is in stock and, if quantities are limited or quantity matters, how many items are available. This clarity is referred to as end-to-end visibility, which is critical for customer satisfaction and accurate order fulfillment.

Step 3: Choose the right print on demand company
service provider

If your shipper consistently underperforms, your customers will blame your company’s reputation rather than the service provider. Allow regular audits of your current fulfillment partner to avoid this: Do they provide real-time, accurate order tracking? Is there a recent increase in late shipments, delayed shipments, lost shipments, forgotten shipments, or damaged deliveries at your shipper? If this is the case, it’s time to devote time and resources to finding a new and better shipper to meet your print on demand fulfillment needs. Maintain strong relationships with your fulfillment partners to negotiate the best deals, stay informed, and understand their processes to avoid delays.

Step 4: Enable exception-based order management
order management

Instead of simply informing customers that their orders have been delayed (and thus risking negative customer experiences), you can automatically upgrade shipping methods to meet your original delivery promise. Exception-based order management will cost you a little more in shipping, but it will save you a headache and the financial consequences of angry customers and lost business. This automated procedure can also increase brand loyalty and the likelihood of repeat purchases.

Step 5: Choose your warehouse locations wisely
warehouse locations

Today’s e-commerce customers want their orders as soon as possible. You can select warehouses and shippers that can meet your quick picking and shipping needs. Alternatively, you can store products in several warehouses located throughout your delivery area and thus close to your customers’ homes to ensure fast but low-cost ground shipping. Finally, use smart shipping algorithms to help identify the best shipping method, so you don’t overspend but also don’t under-deliver.

Step 6: Communicate regularly with your customer
Communicate

You should maintain constant contact with your customer throughout the process. We’re also not talking about a simple “Thank you for your order” email. No, we mean real-time, on-demand communication about order status, from order, received, and in the process to order shipped and delivered.

Step 7: Handle returns and refunds like a pro
returns and refunds

Returns happen. Indeed, approximately 30% of online purchases are returned. It is necessary for every business, but only some businesses approach it positively. Make an exception. Keep your cool. And be efficient at all times. Only work with print on demand service providers who accept returns, have no restocking fees and can process refunds and replacements. Yes, be clear about your return policy, but also create efficient processes for handling returns, managing reverse logistics, and issuing refunds.

Step 8: Monitor fulfillment end-to-end regularly
Monitor

Don’t “set it and forget it.” Monitor your fulfillment speed, accuracy, and time to delivery regularly to ensure you’re meeting your goals and keeping your promises to customers. Select a system that provides complete tracking of orders, inventory, and all other eCommerce operations. A unified system ensures that you and your suppliers see the same catalog and order fulfillment progress. Customer inquiries and feedback can also gauge shopper satisfaction, prompting changes to your overall process.

FULFILLPLEX OPTIMIZES ORDER FULFILLMENT FOR BUSINESS SUCCESS

OPTIMIZES

Fulfillplex, a top eCommerce fulfillment company, enables you to manage orders from all channels more effectively. Our platform is built with flexibility, supporting a wide range of fulfillment options such as owned warehouses, FBA, and 3PLs. Furthermore, our order management and shipping management solutions provide complete visibility into your fulfillment operations, allowing you to proactively address issues and consistently meet customer expectations. Contact our team today for a demonstration of the Fulfillplex platform and to learn how we can assist you in developing a resilient print on demand fulfillment operation.

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Guide to Print on Demand Nutraceuticals Marketing and Tactics

Guide to Print on Demand Nutraceuticals Marketing and Tactics

Building a successful nutraceutical company takes time and requires an intuitive understanding of your target audience and demographics. With so much competition, breaking into this industry is more difficult than ever. It’s critical to understand how to effectively promote your print on demand nutraceuticals to maximize your local and online reach. Furthermore, to attract the attention of potential customers, you have a variety of marketing strategies to choose from.

5 TIPS TO PROMOTING AND MARKETING YOUR PRINT ON DEMAND NUTRACEUTICALS

1. Identify the People You Want to Reach
audience

Not all nutraceutical companies cater to the same demographic. While some print on demand nutraceutical brands targets parents, others offer products for the elderly. One of the most important aspects to consider when developing a nutraceutical company and brand is having a complete understanding of the audience you want to reach. Consider what your target audience and demographic are looking for concerning the print on demand products you offer. The more you understand your target audience, the easier it is to create effective marketing campaigns that highlight your products and services in a positive light.

2. Create a Simple, Yet Competent Logo for Your Business
professional logo

It is not always simple to provide print on demand products to individuals. It is not only necessary to deliver high-quality and effective results, but it is also necessary to appear professional and appealing when marketing the products or services you offer. Create a simple yet professional logo for your company that will appear in your official website and product packaging. Moreover, examine and compare the logos and color schemes used by top competitors to attract prospective customers.

3. Empower Your Social Media Presence
Social Media

Building a strong community among your online followers, and prospective customers is not always possible right after launching a new business. However, with increased skepticism surrounding the nutraceutical industry, it is now more important than ever to strive for a strong and trustworthy bond with followers who support your business and its ideology. Use social media to foster trust and loyalty among your followers who wants to learn more about your products. Share updates that encourage engagement and commenting, allowing followers to share their thoughts and opinions on your posts, new products, and even the services you offer.

4. Use Professional Marketing Materials
marketing

Updating your website and social media with high-quality professional marketing materials can make or break your company’s perception. Invest in professional photography, animations, graphics, and video media whenever you share information about your products. Streamline the imagery you use in conjunction with your brand’s colors. It will help you create a cohesive appeal to those unfamiliar with your company and who can trust you. In addition, when promoting and marketing your nutraceutical company online, you only have one chance to make a good first impression, which is why it is critical to present your products and services in the best possible light.

5. Make Transparency a Priority
transparency

Developing a level of trust as a nutraceutical company is often one of the most difficult challenges you may face. It is especially true, given the industry’s general skepticism. Allow users to ask questions and leave comments on your official website’s blog and social media pages to demonstrate your company’s transparency. Respond to even the angriest customers’ questions and concerns. Allowing free speech and avoiding censorship of unwelcome comments is an excellent way to improve how others perceive your company. Transparency is essential if you want to have massive impact on the world without customers feeling distrustful of your business.

6. A/B Testing
A/B testing

A/B testing is a technique used by small and large businesses looking to increase their online presence. Create multiple ad campaigns with similar messages but different imagery and CTAs (calls-to-action). Track collected data and metrics using platforms like Google AdWords and Facebook Ads to learn more about which types of copy and imagery work best to engage your intended audience. A/B testing is critical for nutraceutical companies because it provides valuable insight into the wants and needs of prospective patients and consumers without requiring you to overspend on your current marketing budget.

BOTTOM LINE

services.

Understanding the significance of a quality promotion and marketing strategy is a way to outperform your market competition while building a professional reputation for your company and brand. Getting started with these simple tactics will result in some results. Take another step into the marketing pool once you’ve begun to see results and your team is meeting its objectives. These are low-cost ways to get in front of your customers and let them know you’re here to meet their nutraceutical needs!

If you don’t have high-quality products and order fulfillment, all of your marketing efforts will be for naught. Fortunately, Fulfillplex is here to assist. We are a top eCommerce fulfillment company specializing in print on demand services. Orders are stored, packed, labeled, and shipped on your behalf; Assisting you in providing the best customer experience possible. Feel free to contact us if you want to learn more.

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Print on Demand Nutraceuticals Way to Increase Marketability

The nutraceutical industry is rapidly growing in the United States. A high rate of population growth combined with an increasingly health-conscious younger generation has resulted in exponential growth across all nutritional industries. During the forecast period (2021-2026), the global nutraceuticals market is expected to grow at a CAGR of 7.5 percent. Following the outbreak of COVID-19, the global nutraceuticals market is expected to grow steadily, as these are food ingredients that provide health benefits to boost the overall immune system. This increase in demand is accompanied by an influx of new products into the market, resulting in a highly competitive environment for promoting your print on demand nutraceuticals.

KEY MARKETING STEPS FOR PRINT ON DEMAND NUTRACEUTICALS

1. Understand your target market.
target market

Knowing your target market is critical when selling a product. The marketing strategy you implement for your print on demand nutraceuticals should focus on a specific demographic. In addition, statistical analysis of this target audience can help you determine the best ingredients, labeling, marketing, and distribution channels for your target audience. For example, a dietary supplement may be most appealing to younger to middle-aged health-conscious adults. This population prefers natural, healthy products with clean labels and simple ingredients, according to research. This age group is also very good with technology, spending a lot of time on the internet, and responds better to internet advertising than other methods. Furthermore, these are critical factors to consider when developing your nutraceutical marketing strategy.

2. Produce a high-quality product.
high-quality

In a sea of print on demand products available to the general public, your product should stand out. Consumers will be looking for high-quality ingredients in a high-quality product. However, when it comes to sourcing ingredients, sacrificing quality to save money will only hurt your company in the long run. According to consumer reports, when it comes to nutraceutical purchases, today’s consumers prioritize the quality of the ingredients over the cost of the product.

3.Establish an eye-catching, powerful brand.
eye-catching

A first impression can make or break a connection, which is true for both brands and products. The first impression of your brand’s labeling, website, and marketing materials can determine whether that is a lifelong customer or one who is lost to a competitor. Furthermore, the brand name is the first step in marketing print on demand nutraceuticals. The product’s name should be easy to remember and should reflect the product’s underlying health benefits somehow. Websites and promotional materials should be clean, easy to use, and specifically targeted to your target demographic.

4. Create a clear, consumer-friendly label.

Your product’s label is its public face; it should be professional, appealing, easy to read, and designed for your target audience. Again, when creating your label, professional design should not be overlooked. In addition, it is especially true for multinational nutraceutical companies. The Food and Drug Administration (FDA) of the United States has very distinct and unique label compliance regulations that define the health claims that you can only make in the marketing of nutraceutical products. As a result, failure to comply may result in your product being legally barred from US distribution, which can be an expensive and time-consuming process to resolve.

5. Choose a nutraceutical fulfillment provider to help you.
provider

The process of storing, picking, packing, and delivering nutraceutical products to your customer’s door is known as fulfillment. Businesses require a solid eCommerce fulfillment strategy to keep up with these high-demand nutraceutical products. To meet consumer demands, the need to fulfill nutraceutical products through third-party warehouses is rapidly increasing. Having a print on demand provider on your side can help you increase your product’s marketability.

INVEST IN INCREASING THE MARKETABILITY OF YOUR PRODUCTS NOW

increase sales

To differentiate your product, increase sales, and grow your business in the growing nutraceutical industry, you must implement specific marketing strategies. It’s not going to be an easy task, so plan ahead of time. Fulfilplex, a top eCommerce fulfillment company specializing in print on demand services, can assist you. Our order fulfillment process handles everything from when a customer places an order to when it arrives at their door. We pick, pack, and ship each order, and we provide order tracking that you can share with the customer. Contact us right away to learn more about how we can assist you in increasing the marketability of your products.