What do you get when you combine a rapidly growing market segment with the world’s largest retailer? There are so many exciting opportunities! In fact, according to Grand View Research, the US supplement market is expected to exceed $133 billion in sales by 2020. Those sales figures represent a significant opportunity for those selling print on demand supplements, with an annual growth rate of 8.2% projected. These impressive industry statistics, combined with Amazon’s selling power, point to a new and potentially profitable opportunity for those looking for new ways to market their print on demand supplements.
AMAZON’S COMPLIANCE CHECKLIST FOR DIETARY SUPPLEMENTS
As you might expect, Amazon has several policies for selling dietary supplements on its platform. They’re quite detailed, and you’ll need to keep your eye on the ball to ensure you follow them exactly. Furthermore, maintaining compliance with Amazon’s requirements ensures a long and fruitful selling relationship. Amazon has compiled a list of what is required for dietary supplement packaging, labeling, product details pages, and product and ingredient information. This list is incomplete but covers the essentials for selling print on demand dietary supplements on Amazon. The complete list of dos and don’ts can be found here.
Packaging
Amazon supplements must be new, unused, and sealed in the original manufacturer’s packaging. The identifying codes placed on the packaging by the manufacturer or distributor, such as matrix codes, lot numbers, or serial numbers, must be visible on supplements.
Labeling
The name of the dietary supplement, the total quantity or amount of the dietary supplement, a “Supplement Facts” panel, the ingredient list, and the name and address of the manufacturer, packer, or distributor must all be labeled in English. Unless approved by the FDA, supplement labels may not state that the products cure, mitigate, treat, or prevent a disease in humans.
Detail page
The name of the dietary supplement and the ingredient list, including an image of the product label’s ingredient list, must be included on detail pages. In addition, detail pages must not state that the products cure or prevent human disease unless approved by the FDA, and they must not state that the supplements are “FDA approved.”
Products and ingredients
Supplements must not be named in an FDA recall or safety alert, nor must they contain FDA-prohibited ingredients. In addition, supplements must not be identified as adulterated or misbranded in an FDA warning letter. Supplements must be safe to use and not be a product determined by the FDA to pose an unreasonable risk of injury or illness. Controlled substances, such as Cannabidiol, must not be present in supplements (CBD).
HOW TO SELL PRINT ON DEMAND SUPPLEMENTS ON AMAZON
Step 1: Sign up for a professional seller account.
Before you can start selling your print on demand supplements on Amazon, you must first create a seller account. Amazon has two types of seller accounts: personal and professional. A professional seller account is required if you want to pursue the Fulfillment by Amazon endorsement. And, regardless of the type of seller account you select, Amazon will charge an 8% referral fee on items with a sale price of $10 or less. There is only one way forward with a professional account. And if you already have an Amazon seller account, it must be in good standing. Furthermore, that means there will be no red flags, such as a high number of canceled orders or missed product delivery targets.
Step 2: Submit a qualified invoice from a manufacturer or distributor of supplements.
Amazon wants to ensure that your supplies come from reputable sources. The following elements must be included in the invoice copy you submit:
- Your name and address exactly match what’s on your Amazon seller account.
- The invoice is dated within 180 days of your application to Amazon to sell in the gated dietary supplement category.
- A minimum of ten product units were purchased.
- The manufacturer’s or distributor’s name and address are included.
Step 3: Send product photographs.
To gain access to a gated product category, you only need to submit a request to sell one product. Your chosen product should match the one on the wholesale mentioned above or the distributor’s invoice. In addition, you must include images of all six sides of the dietary supplement container. They must be your photographs, not images downloaded from the internet. Furthermore, the photos must clearly show the manufacturer’s name, product name, model number, or trademark.
Step 4: Submit additional documentation.
Finally, Amazon requires one of the following documents to be submitted:
- Certificate of Analysis (COA)
- Good Manufacturing Practice (GMP) Certificate
- Premarket Notification 510(K)
- FDA registration screenshot
Depending on the product you’ve chosen to submit, you may need to visit the manufacturer’s website or contact the manufacturer or wholesaler for assistance.
IN CONCLUSION
It’s an exciting decision to sell your print on demand supplements on Amazon. However, it isn’t easy to know where to begin. Following Amazon’s comprehensive and detailed dietary supplements compliance checklist will ensure you know the requirements for selling in this category. In addition, once you achieve Fulfillment by Amazon status, you’ll gain access to coveted Prime Shipping benefits, which can significantly boost your overall sales.
Also read: Best Ways for Selling Print on Demand Supplements on Amazon
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