First impressions are important in retail. Your print on demand packaging and labels must immediately communicate who you are and what you’re selling. Furthermore, it can mean a customer picking up your product and passing it up in favor of another brand. In fact, according to a study conducted by the Paper and Packaging Board, 72% of consumers say packaging design influences their purchasing decision. Join us, and we will go over how you can improve your marketing and branding efforts by using print on demand packaging design and proper labeling.
THE IMPORTANCE OF A HIGH-QUALITY PRODUCT PACKAGING
The packaging of a product serves three primary functions. First, this is where you convey critical information, like the product description, ingredients/materials, and how to use the product. Second, it keeps your product fresh and protects it from damage. Finally, a product’s packaging is your primary opportunity to differentiate it from similar items sitting just feet or inches away.
Never before have customers had so many options. And, with the rise of increasingly specialized tastes and preferences, differentiating your product has never been more important. Well-designed print on demand packaging lets you convey your brand’s unique value proposition and highlight important features such as eco-friendly sustainability, high quality, or good value.
PRINT ON DEMAND PACKAGING AND LABELING DESIGN CHECKLIST
Before you go crazy with your creative ideas, going over the fundamentals is critical. In addition, before approving bulk printing, make sure to check all of the boxes on this checklist.
1. Brand Identity.
The design must include your brand’s visual assets, such as:
- Color Palette
Your label copy should make it clear what the product is. For example, if you don’t clearly label CBD gummies, anyone could easily mistake them for kiddie gummies.
3. Required marks.
Certain marks, such as state administration approvals, are required in some industries. In addition, food and personal care products may also require a best-before date, so keep that in mind.
It’s best to have your label designed by a professional print on demand service provider, using illustrations or a simple layout. Although packaging design templates are plentiful, you don’t want your product to look like a thousand other brands.
TOP 4 PRINT ON DEMAND PRODUCT PACKAGING AND LABELING DESIGN TIPS
1. Think About Your Target Market When Designing
Consider your product proposition and, more importantly, how customers perceive it. It’s critical to understand who you’re speaking with. When making product packaging design decisions, the key metric to consider is what appeals to your intended audience. If you are branding a kid-friendly snack or an expensive spice, you must understand what your customers are looking for in the product packaging’s value proposition, colors, and fonts. Furthermore, the packaging of your print on demand products should appeal to the type of consumer who is most likely to buy them.
2. Create a Mockup
Making a mockup of your packaging artwork is an important part of the design process. It allows you to see how the packaging design will look in real life. You can make a mockup in two ways, each with a different purpose.
- Digital Mockup
A digital mockup is a process in which the design is grafted onto a photorealistic image. It is an excellent way to demonstrate how the design would appear to a client. Moreover, it is purely a visualization tool, allowing you and the client to see how the design will look on the shelves. You can create product mockup images from scratch in Photoshop (for a more photorealistic appearance) or Illustrator (for a more cartoon-like appearance) or purchase a ready-to-use template.
- 3D Mockup
The second method of creating a 3D mockup serves a more practical, technical purpose, assisting you in determining whether your design is properly sized. Moreover, it entails printing and assembling a physical copy of your template.
This mockup can be as simple as you want—print it on regular printer paper, and don’t worry about the print quality. This exercise is solely for evaluating how the product folds and stays together and determining which parts of the design will be most visible to the consumer when it sits on the shelf. In addition, it is also an important step in determining the size of the type on your design. It’s amazing how text can appear too small when printed on paper.
3. Open Your Mind to Other Types of Packaging
Packaging isn’t limited to boxes; numerous types of packaging suit various needs. While a box shape is relatively easy to design as a 2D template, less angular items such as tubes, pouches, and wraparound bottles may be more difficult. It is where precise measuring and 3D modeling come in handy, allowing you to judge how the design will look on curved surfaces.
Some types of packaging are even easier to make than boxes, making them an excellent choice if you’re new to packaging design. Bag designs are also simple to make, often requiring only a logo that can be repeated across a solid-color bag.
4. Know Your Print Finishing Options
With a prop in hand, it’s much easier to explain exactly how you want your template to appear, and your printing partner will also appreciate the extra clarification. Inquire about appropriate print stock, considering the required sturdiness of the package and the final print result that can be achieved on different paper coatings and weights.
Your printing partner will also be able to advise you on the best print finishes for your design. These finishes, applied after the template has been printed, can add a textural and visual dimension to your package.
Product packaging is more than just the bottle or box storing your product. It serves as a visual representation of your company. In addition, it reflects your distinct story and the value you provide to your clients. That said, you must ensure that your print on demand product packaging and label design will serve as an excellent brand ambassador.
If you need a partner with the skills and experience to create eye-catching packaging and label designs, Fulfillplex can help! We are a top ecommerce fulfillment company that can help you reveal your brand vision by utilizing custom packaging and premium materials and collaborating with packaging experts. Get in touch with us!