The term “nutraceutical” was coined in 1989 by Stephen Defelice, chairman, and founder of the Foundation for Innovation in Medicine, to describe foods, beverages, and supplements that provide medical or health benefits to consumers, including disease prevention and treatment. Today, the nutraceutical market is one of the most rapidly expanding. Customers conduct extensive research to ensure that the products are of high quality and provide the benefits they claim to. And, with the increase in online shopping, now is the best time to sell print on demand nutraceuticals online, where almost everyone is active.
DIFFERENTIATING YOUR PRINT ON DEMAND NUTRACEUTICALS ONLINE
Nutraceutical products are widely available on e-commerce sites, doctor’s websites, and other online platforms. E-commerce provides an excellent opportunity to reach a global customer base without incurring the costs of a physical store. However, there are some things to keep in mind when running an online nutraceutical business.
1. Increase the visibility of your packaging on the screen.
Products sold online rather than in stores necessitate improved packaging. Because customers cannot pick up the package to judge its appearance and feel, it must stand out on the screen. It implies that great care is needed to create a compelling logo and branding and an innovative container, structural design, and color schemes that will entice your market to purchase. It means that the packaging must appear more expensive to increase perceived value and persuade online buyers that the product is “real” and credible.
2. Provide high-quality packaging.
However, simply looking at the part is insufficient. When a customer receives a product in the mail, it should feel high-end, credible, and effective. Investing in extra packaging options, such as high-end inserts, stickers, foil stamping, and telescoping boxes, will ensure your product appears to have the value your customers seek.
3. Be transparent to customers.
Customers are researching not only the products but also the company. Include photos and information about the company and its founders to lend credibility and inherent value to the brand. Customers appreciate seeing that real people run the company. In addition, including information about charitable causes supported can go a long way.
4. Educate customers about your products.
It is critical to disseminate information to your well-informed customer base. Your website should include various educational materials, such as blogs, articles, news releases, and newsletters. The nutraceutical products and price points should be transparent, and you should comply with legal marketing speech rather than subjective or vague claims. That is, refrain from claiming that the product can cure disease or other conditions unless the FDA has approved it.
5. Ensure that your product label is clear and eye-catching.
While packaging typically entices consumers, label content educates consumers about a product’s benefits and ultimately closes the sale. An effective nutraceutical label is straightforward, containing only the information required for a consumer to make an informed purchase decision. The front or primary display panel is frequently the best place to make distinctive and eye-catching claims, but be wary of overstating product benefits. A cluttered label may be too confusing or appear unrealistic.
6. Only make reasonable claims.
Aside from providing a simple, appealing design, a label should communicate a brief but informative message to make the consumer feel at ease about purchasing the product. One way to accomplish this is to avoid being overly scientific and to make only reasonable claims. While appealing to the target demographic, the message should also be upbeat and contain specific, value-added information.
THE MAIN TAKEAWAY
Creating successful nutraceutical packaging that sells online necessitates the assistance of packaging experts such as Fulfillplex. We can identify and develop customized packaging for each nutraceutical product and assist you in designing packaging that will make your product stand out. As a top eCommerce fulfillment company specializing in print on demand services, we can assist you in effectively labeling your nutraceuticals. We also provide other services; contact us today for a quote.