If you enjoy going to the gym or are a health enthusiast, the idea of starting or expanding your current supplement brand may have piqued your interest. While there are many factors to consider before launching a new brand, it is not an endeavor limited to major businesses! Our guide will show you how to create your own brand of health supplements using print on demand fulfillment.
I WANT TO START MY OWN SUPPLEMENT BRAND. WHERE DO I BEGIN?
According to MarketsandMarkets, the Dietary Supplements Market is expected to be worth USD 155.2 billion in 2022, with a 7.3% CAGR to reach USD 220.8 billion by 2027. Moreover, consumers are becoming more aware and conscious of their eating habits. Consumers are increasingly seeking dietary supplements daily as their preferences change due to increased health awareness. As a result, this is the perfect time to study and utilize these health trends. So you have an idea, but how do you expand on it to create your own supplement brand?
1. Conduct Some Research: Know what works and introduce something new.
In other words, identify your Unique Selling Proposition (USP). Examine popular existing health supplement brands to see what they’re selling. What is their best-selling print on demand products? Which vitamins and sports nutrients are available from each brand, and at what price? In short, do your research.
After identifying the key points, you can decide what you want to change. In addition, you may want to stock the most popular products at a lower price. However, your USP is unusual supplements that are difficult to find elsewhere. Or you can deliver your products much faster than your competitors. Whatever you choose, make certain your brand offers the supplements your customers want with a unique twist.
2. Select a High-Quality Print on Demand Fulfillment Service Provider
Not all print on demand fulfillment companies is the same. Selecting an experienced company that offers superior product formulations, quality assurance, quick turnaround times, and other benefits is critical. You should also consider your niche—which products will work well in your business? Furthermore, knowing which products are currently the best-selling print on demand supplements is also a good idea. Your goal should be to understand which services are important to you to select a fulfillment partner who meets your needs and with whom you can build a long-term relationship.
DO I NEED TO REGISTER MY SUPPLEMENT BRAND?
No, in most cases, but you must meet some legal requirements before launching your new brand! Most health supplements will be considered food under general food law, so there is no need to register or license your products. However, as a business selling food supplements, you must register as a Food Business Operator (FBO) with your local authority’s environmental health department.
In general, if you select a manufacturer or supplier who follows legal industry standards and regulations, your products – and thus your brand – will be safe and legal. More information about your legal obligations can be found on the Government’s food supplement information.
WHERE CAN I GET SUPPLEMENTS FOR MY NEW BRAND?
Find a reputable print on demand service provider specializing in high-quality health supplements. Discuss your requirements and your brand’s goals, and ensure that they can provide the products and quantities you require. Print on demand fulfillment companies offers a diverse range of products that have not been approved by the FDA as official medications but are thought to improve health and wellness somehow. Vitamins and minerals, herbal and traditional medicinal sources, CBD, and cannabis-induced products are all examples of supplements.
You must first decide what types of supplements you intend to market. In addition, you can start small with one or two high-quality products and gradually expand your product line. Check that their products comply with all applicable regulations and legislation. Only products that come with certificates of analysis should be considered safe and trustworthy. Furthermore, it’s also good to ask about prices and ensure they’re within your budget.
I DON’T HAVE ENOUGH SPACE AND EQUIPMENTS TO STORE AND SHIP MY PRODUCTS. WHAT SHOULD I DO?
Select an ecommerce fulfillment center. This company keeps inventory in a warehouse and ships products to customers as they place orders. In addition, you can link your eCommerce store to the facility and have your supplier ship inventory directly. Amazon has its warehouse, shipping rules, and procedures, but if you want to sell your print on demand supplements on other eCommerce platforms without tracking, storing, and shipping inventory yourself, a fulfillment center and warehouse are the easiest way to go.
HOW DO I PROMOTE AND SELL MY HEALTH SUPPLEMENT BRAND?
1. Create Eye-Catching, Accurate Labels
Your product must not only stand out on a shelf or web page, but it must also provide accurate information on its label. These aspects are equally important, so make sure you research the applicable legislation and the label designs of successful supplement brands. You won’t have to worry about anything because a great print on demand company will assist you in designing and packaging your products.
Check out our Ultimate Guide in Making Your Print on Demand Products Label for more label design tips.
2. Create a website, eBay, or Amazon account
Creating an online store is necessary to compete with the many other established brands in the health supplement market. Setting these up allows you to broaden your reach and grow your business online, which is much easier and more profitable than doing so through word of mouth.
3. Extend your horizons
Contact local businesses to spread the word about your new supplement brand. Distributing flyers, leaflets, or business cards to local gyms, leisure centers, and health clubs is an excellent strategy. Another great idea is to offer free samples of your new products to local businesses – this is an offer that only some businesses will accept, and if your supplements are a hit with their customers, you’re likely to receive an order!
4. Go where your customers are
It would help if you thought about how to effectively reach your target audience. For example, if your brand’s goal is to support the needs of an older consumer, you won’t launch a heavy Instagram marketing campaign because that’s not where those consumers spend their time. You should want to sell in your fitness center or healthcare office, and you will want to have space to display your products and some handouts that patients or clients can take home with them to review.
TAKEAWAY
Managing your own supplement brand is simple if you understand the process and select an experienced, knowledgeable print on demand fulfillment company. With a stellar fulfillment partner, you’ll discover that you can provide exactly the product you have in mind right now, with no shortcuts or compromises on quality and an excellent customer service experience for you and your customers.
Fulfillplex, a top ecommerce fulfillment company, can walk you through the process from start to finish and ensure you have the inventory and shipping support you need to grow a profitable supplement business. Contact us now!