Your product label must be able to capture the attention of your target audience in less than a second. Without a unique and well-designed label, your product can become lost among hundreds of other supplement brands on your place. Many shoppers will not spend hours researching products and companies, especially if they are already in the store. The most effective print on demand supplement labels have a clean look with concise copy. As a result, understand how to capture the attention of their specific target audience.
5 STEPS TO CREATING APPEALING PRINT ON DEMAND SUPPLEMENT LABELS
Choose Your Label’s Designer
If you know how to use creative software and have an eye for detail, you might be able to design your supplement label. However, if you lack these skills, you can hire an independent graphic designer or a print on demand firm. Though you will need to conduct preliminary research to find the best deal, hiring a professional is worth the time and money because they have experience designing labels and packaging for supplements. They also understand how to pique a person’s interest and are familiar with FDA guidelines to ensure your label is compliant.
Examine the Competition
Examine your competitors at your local store. Take note of their packaging and observe it. Inspect the color, font, images, and whether or not it includes a list of benefits and certifications. These are important in the early stages of label design because they will help you understand common traits among your competitors and help you better understand your target audience. For example, if you sell protein powder, you might notice that many brands use warmer colors to evoke energy; or, if your product is organic, almost all brands will make sure to mention it somewhere on the front of the label.
Check to See If Your Label Is FDA Compliant
It cannot be overstated how important it is that your label design is FDA compliant. You cannot sell your supplement product in the United States without it. When it comes to label design, there are a few things that most companies overlook. Some of these include the amount in the bottle, supplement facts, and percent daily values. However, if you hire a professional print on demand provider, you can rest assured that all of your supplement labels will be FDA compliant. They are already experts in labeling their supplements correctly and legally due to their years of experience.
Produce Clear and Engaging Texts
It is where your label’s text comes into play. The label copy communicates the benefits, ingredients, and certifications of your supplement to the consumer. Make it a point to specify whether your supplement is natural, organic, or GMO-free on the label. It should not only be readable, but it should also communicate the highlights of your product clearly and concisely. You want to make sure that the consumer can see the unique qualities of your product at a glance so that they can make an informed decision. You should note that all claims must be factual and adhere to the relevant guidelines.
Choose Who Will Print Your Label
Once you’ve finalized your label design, it’s time to bring it to life by having it printed for your packaging. You can order your labels in bulk from a variety of supplement print on demand companies. Before designs can be printed, a print on demand provider will most likely have some specific guidelines that they must follow. A few examples are file format (Adobe Illustrator, Adobe Photoshop, and Adobe InDesign), printer font files, certain amount of bleed, and CMYK versus Pantone colors for color matching.
TO SUM IT UP
Using these best practices will make the label design process much easier for you, especially since many manufacturers require their customers to submit label proofs for approval. The final product can be packaged once the label proof has been approved. However, selecting the proper print on demand provider for your supplement business is critical. Fulfillplex is a top eCommerce fulfillment company that offers the best print on demand services. We specialize in the production of nutraceuticals and white label supplements. Check out our print on demand products catalog. For more information, feel free to contact us.