As a print on demand business owner, you’ve probably noticed a disparity between your design and the final product print colors at some point. In addition, customers expect the end product to meet or exceed their expectations, and color differences can sometimes be frustrating. However, it is not anyone’s fault, and there are two color modes: RGB and CMYK.
WHAT IS THE DIFFERENCE BETWEEN RGB AND CMYK?
Color mixing modes in graphic design include both CMYK and RGB. In short, RGB is best for digital work, such as what you see on your screen, and CMYK is best for print products. However, to optimize your designs and understand why the colors you see on your screen and the print colors on the product don’t always match, you must first thoroughly understand the mechanics behind each.
The color space for digital imagery is RGB, which stands for Red, Green, and Blue. The RGB color model is used to display digital work on any screen.
The color model for tangible, printed materials is CMYK, which stands for Cyan, Magenta, Yellow, Key (Black). It is used for any design project that is printed.
WHICH ONE SHOULD YOU GO WITH?
To begin with, CMYK ensures more consistent reproduction of what you see on screen versus the final print. In addition, when you convert RGB files to CMYK for printing on a four-color printer (which is the vast majority of printers), there are usually color shifts. However, these changes are usually minor, but they can cause problems, especially if your design project is color-sensitive. Similarly, color shifts may occur if you upload a CMYK image to the internet.
HOW TO ENSURE THAT YOUR PRINT COLORS BECOME WHAT YOU WANT THEM TO BE?
1. Request product samples
The first step is to obtain samples. Don’t start a print on demand business without first testing the print on demand products you’ll offer to customers. Furthermore, the color in the image differs from real life, causing dissatisfaction in both your customers and you. In addition, the disparity in print color vibrancy is a severe issue. What looks vibrant on nylon or PU leather may appear dull on cotton. The importance of sampling cannot be overstated. You can hit two birds with one stone by sampling: see the quality of your product and become a walking billboard for it.
2. Design and order your color swatches
By making your color swatches, you can test only the colors you intend to use in your designs. If your designs or brand colors are monotone, create a design file that includes all colors. And once you’ve tested those colors, you won’t have to test every design you make with them. When you receive your product, you will determine which colors work and which do not.
WHY DO THE COLORS IN PRINTED DESIGNS DIFFER FROM THOSE IN DIGITAL DESIGN?
Never in a million years will your screen designs exactly match the ones on your printed product. A variety of factors causes color inconsistencies.
1. Color spaces
The color space used for printing designs is CMYK. On the other hand, RGB is the color space most creators use when designing print files and for technical reasons. Alternatively, if your software does not support the CMYK color space, use an online RGB to CMYK converter to determine which colors in your design are outside of the CMYK color space and adjust them.
Tip: To control color matching, design in the CMYK color space and then convert to RGB without losing any colors. Use the rgb2cmyk.org color space converter as a starting point.
2. Bottle varieties
The outcome of your print depends on the bottle you choose to print on. White BOPP (or biaxially oriented polypropylene film, available in gloss or matte laminate), silver BOPP (which gives a metallic look), semi-gloss or matte paper (gloss or matte laminate), clear film (which prints bolder, but the material has a slight haze), clear vinyl (a transparent material), and Estate #9 (which has a slight texture and is off-white) are some of the best paper to use.
Tip: Choose papers that are are water resistant. White BOPP provides the best protection from condensation if your supplements need to be refrigerated.
HOW CAN YOU GET THE BEST RESULTS POSSIBLE?
When selling print on demand products online, the most important thing is to find a niche you’re passionate about and then market these print on demand nutraceuticals to your customers. People are more concerned with what the product represents than with the exact tone of the printed color. However, it is always preferable to sample before selling. However, unless you are a corporation with a strict brand book, there is no point wasting time on color calibration or management. All you need to do is ensure that the colors your customers see on their mobile or computer screens are as close to the actual print colors that they will receive as possible.
Now that you know to use RGB for online graphics and CMYK – print colors – for tangible products, you’re ready to move on to the next step: designing your line of print on demand products to sell through your eCommerce store.
Designing, selling, and earning a nice steady stream of side income or primary income with Fulfillplex. So, get your creative juices flowing and design the print on demand products base on your own brand. Fulfillplex’s technology automates the best print on demand services available. We are a top eCommerce fulfillment company that offers white label, fulfillment warehousing packing and shipping services. Everything you need to run a successful business. If you’d like to contact us and receive a quote, feel free to email us at [email protected].