Your print on demand business brand name will play a role in the marketing success of your brand. It must be well thought out because it is the focal point of most marketing strategies. The faster your customers see and understand your name, the faster they will remember it. Furthermore, the better your chances of attracting new customers will be. A compelling brand name must meet the expectations of your target audience and the products and messages of your company. Although it appears to be simple, the best ones have already been taken.
WHY ARE BRAND NAMES IMPORTANT?
Creating a brand name is one of the most exciting and challenging tasks when starting a print on demand business. Behavioral scientists agree that we form our first impressions of people in less than a half-second. It most likely applies to brand images as well. First impressions are everything, and they can make us trust a brand long before we buy anything from it. If you choose a brand name relevant to your products and services, you will attract potential customers while also communicating what your brand is about.
HOW TO CREATE A BRAND NAME FOR YOUR PRINT ON DEMAND BUSINESS
Finding the perfect brand name necessitates extensive research, brainstorming, testing, feedback, and, if necessary, repeat the entire process. Here are some ideas to help you develop a catchy name for your print on demand business.
1. Keep it simple and understandable
The human brain can store thousands of words, and an average English native speaker knows 35,000 words. The short and simple ones are recalled before the complex ones in this enormous pile. According to Harvard’s implicit association test, our brains quickly connect words and emotions. Furthermore, a Customer Thermometer survey says that 65 percent of US consumers have an emotional connection to their favorite brands. So take the time to select a name that not only sounds good on the tongue but can also be easily combined with other branding elements that customers react to emotionally.
You can use the crowded bar theory test to see if your name is simple and understandable to others. Even in a crowded bar, people should be able to understand your brand name.
2. Take some inspiration from brand name generators
It is challenging to come up with brand-name concepts. It can take weeks or even months, but experimenting with brand-name generators will provide you with many new ideas in just a few clicks. The business name generator is a great place to start because it generates potential name suggestions based on your print on demand business data. You can generate brand names based on emotions associated with your print on demand products by searching for your specific industry and keywords.
3. Be innovative
There are numerous approaches to developing a unique brand name. Because the number of online businesses is rapidly increasing, a brand name should be simple to remember. Many simple names that could be related to your brand, on the other hand, are frequently taken. Instead, get creative and consider what associations you want your customers to have with your brand.
4. Make it memorable and easy to find
Choose a name that your customers will remember when they think of your print on demand products. The virtual business world is heavily reliant on customers finding your website by simply searching your brand name. It is where things can go wrong if you choose a similar name to an established brand, even if they are not in the same niche. Aside from being difficult to find on the internet, choosing a brand name similar to another business is a bad idea.
5. Maintain Consistency
Your brand’s marketing, inventory, sales, and size may change, but your brand name should endure. If you choose a name that is too niche or trendy, it may not resonate with your target audience. Choosing trendy words and expressions will make you look old as soon as the trend fades and is replaced by something else. As a result, make sure that your list of potential names is timeless. Consistency necessitates that your print on demand business is long-lasting.
6. Collect feedback
When you collect enough feedback, you can get a sense of how your customers perceive your brand as a whole. However, feedback should come from brand professionals, customers, and your team, not your family and friends, to maintain the brand’s integrity. Get feedback from naming professionals because they can help you with functionality testing, customer testing, and other services to make your naming journey easier. Feedback will also provide you with important information about the tone and perceived meaning of your brand name.
7. Keep your name secure.
As soon as you believe you have a unique brand name in mind, check to see if it is available and take the necessary steps to secure it. Set up your social media accounts with your new name as the handle and purchase a domain name that matches. Remember that your brand name will exist as a domain name online, and you can experiment with domain suffixes to better reflect your brand. While popular domain suffixes such as.com remain popular, alternative suffixes such as .shop and .store can help secure the name of your choice.
YOU’RE READY TO GO!
If you follow these guidelines, you will come up with brand name ideas that will appeal to your target audience. Consider your brand to be a behemoth in your industry.
Which tip was the most helpful to you? How did you come up with your brand name if you already have an online business? Share your experience in the comments!
IT’S FINALLY TIME TO START YOUR OWN PRINT ON DEMAND BUSINESS!
Now that you’ve established your brand name, it’s time to launch your print on demand business. Don’t be concerned; you’re not alone. Fulfillplex is ready to assist you! Our technology automates the best print on demand services on the market. We are a top eCommerce fulfillment company that offers white label, fulfillment warehousing packing and shipping services. Request a quote from us, and we will fulfill all of your needs to propel your business to success!