With the holiday season approaching, the printing industry has a huge opportunity to connect with customers. Capitalize on the increase in print demand for personalized products, and maximize their sales before the year ends. This holiday season, resist the urge to push print on demand companies to market print on demand business online. In the passion of attracting customers to you, and watch your busy season extend beyond the holidays. Take your print on demand business online this Christmas.
WHY IS THE HOLIDAY SEASON THE BEST TIME TO BOOST YOUR SALES?
It has been proven that everyone is looking for personalized gifts for their love ones during the holiday seasons. Making it the ideal time to offer your customers an online ordering system. Here they can browse your product catalog, personalize the products they want on their own, and order online. It will allow your customers to order what they want at any time of day from wherever they want.
According to Statista, Christmas is the most profitable holiday for the eCommerce industry in the United States. A report shows the volume of US retail eCommerce holiday season sales during the holiday shopping season. According to Statista, holiday season retail eCommerce revenues totaled 119.54 billion US dollars.
Furthermore, as more consumers spend more money on retail purchases during holiday season, traffic on eCommerce storefronts increases. Consumers are more likely to click on ads to get the best deals. It means that there’s a larger audience for marketing during the holidays, and they’re also swayed by advertising.
6 WAYS TO MAXIMIZE YOUR PRINT ON DEMAND SALES DURING HOLIDAY SEASON
1. Incorporate a Christmas theme into your branding.
Almost any print on demand business can change their logo and social media profile pictures to include elements with Christmas and use them throughout the season. You can also add a Christmas vibe to your website and social media header images. Either use a single Christmas-themed image for the duration of the holiday season or change them regularly. Any costs incurred can be justified by the fact that you will reuse these images for several years.
2. Publish Holiday-Related Updates
Your regular posts and blogs on your storefront can still add value to your customers’ lives. However, as we near the end of the year, it’s also a great time to share retrospectives with seasonal appeal. There is no shortage of light topics to write about over the holidays. From designs and print on demand products that dominated the previous year to new products.
3. Recognize and Reward Your Most Valuable Customers
Depending on your audience, you may discover that your social media followers are your most engaged customers and best brand ambassadors. Thank them by making offers available only on social media platforms. This strategy works best to limit it to your social media accounts and link it to your online store.
4. Make available helpful, holiday-themed videos.
Christmas is an excellent time to share short, relevant videos that assist your customers without being overly promotional. Keep the videos short. Instead of attempting to demonstrate multiple items in one video, shoot separate videos for each demonstration. It can implement this concept on your website, social media accounts, email marketing campaigns, and mobile app.
5. Start a Christmas-themed email marketing campaign.
The holiday season is an excellent time to boost your email marketing strategy. With a focused campaign to highlight specific products and offers important season-related information. It lends itself very well to time-limited offers and the ability to create a sense of urgency. However, ensure that you have enough inventory of any stock being promoted. Also, ensure that the goal of all your campaigns is to bring leads to your print on demand business.
6. Develop a Sense of Immediacy in Your Online Ads
You can use the Google AdWords countdown for any ads that promote a special time-limited offer, discount, or sale. There is always a “last day” for Christmas shopping for online stores. After which, no orders can be guaranteed to arrive before Christmas Eve. In addition, consider running countdown ads that highlight this schedule and show how many days are left to place orders.
There is still time to put your print on demand strategy in place before Christmas. Take advantage of the increased demand during the holiday season to maximize your sales. Also, to increase your brand’s visibility and value. But to effectively maximize your sales, you need to carefully plan your print on demand strategy this holiday season.
But don’t worry! Fulfillplex is here to help you. We are a top eCommerce fulfillment company that offers the best print on demand services for your business. In addition, we are experts in providing our customers with fully customized and tailored solutions for selling any personalized product. We also provide fulfillment, warehousing, packing, and shipping services. To get a quote, go to https://fulfillplex.com/ or email us at [email protected].
So, while you’re enjoying the craziness of the holiday shopping season. Take advantage of the opportunity to invest in the long-term loyalty of your customer base.