You are no stranger to marketing if you have a successful offline business. However, strategies for driving traffic to your online store can be a completely different beast. You’ll be able to reach more potential buyers than ever before with your print on demand online store, and you’ll have complete control over their shopping experience. To make the most of all your channels, you must consider how to drive traffic to your website and how to implement marketing between your online store and your offline businesses.
TOP MARKETING TECHNIQUES FOR YOUR PRINT ON DEMAND ONLINE STORE
1. Increase your organic social presence.
You’ll want to take advantage of every opportunity to increase your digital engagement with your print on demand online business. Giving a little extra love to your social media channels and making sure they’re stocked with vibrant images and engaging videos is one of the simplest and most effective ways. However, if you already have a strong presence on social media with a core audience, now is the time to expand. Increase your posts and spend a little more time creating rich visual content and short, engaging videos. Increasing engagement with your followers increases the likelihood of brand awareness. Furthermore, make certain that your online presence is appropriate for your target customers.
2. Make use of your email list.
Even in a physical store, a strong email marketing strategy is essential. Gather as many email addresses as possible from customers, prospective customers, people interested in your events, and so on. When you launch, you’ll be able to send an email to all of those people. You can inform them that they can now shop online at your store. Consider offering a promotion to those on your email list or a referral discount to encourage customers to share your site with friends and family. Email remains one of the most effective marketing tools in the eCommerce toolbox, so continue to collect email addresses on your site.
3. Try using Google Ads.
Using Google Ads for search engine marketing allows you to bid on keywords first on search engine results pages. Obtaining the coveted “top spot” is the goal of search engine optimization. Search engine marketing is an excellent way to promote your website because it requires no design and can effectively drive new traffic. You’ll get results in real-time and be able to adjust your campaign strategies as you go based on performance.
4. Collaborate with complementary brands.
Form alliances with other businesses to cross-promote. Find a company with a similar target audience but a different product. As a result, each business partner reaches a completely new and relevant audience. For example, if you sell ketogenic foods, a relevant partnership could be with a brand that specializes in keto supplements and oils. Actual cross-promotion methods vary, and there are ways to do it at every level of the funnel.
Co-sponsoring an outdoor living podcast or blog is an example of a top-of-funnel activity. A co-branded gift guide could be a great initiative depending on the time of year. You could also do down-funnel promotions, such as offering a discount on one product in exchange for purchasing another. Partnering with a print on demand company that sells print on demand products are the best and easiest way to do this.
5. Make use of your physical store.
If your physical store has a strong brand and a loyal following, you can use your in-person interactions with customers to drive traffic to your new online store. You can use non-intrusive methods to keep customers engaged with your brand even after leaving the store. It may include asking them to sign up for your email list at checkout, informing them about your customer loyalty program if you have one, and drawing their attention to social media advertisements you’re running that they might want to follow. Consider providing flyers with promotion codes that they can share with friends and family.
Selling print on demand products online for the first time or expanding your online presence to become a vital retail channel may appear daunting, but it is more than doable if you take it one step at a time. Maintain consistency, be patient, and avoid becoming overwhelmed by doing too much at once. Follow the marketing strategies listed above that you believe will yield the best results for your company. Then, as you begin to see results, tweak and adjust. Check out this extra tips: Secrets to Boost Your Print on Demand Business Sales in 2022
Fulfillplex is the company to contact if you need assistance selling products online. We provide the best print on demand services, including inventory, labeling, packing, and shipping. A top eCommerce fulfillment company like us is exactly what you need to ensure the success of your online store. Get in touch with us to find out more.