Dietary supplement labeling regulations are complicated. Because the Food and Drug Administration regulates nutritional supplements, manufacturers must follow stringent government regulations to keep consumers informed about what they’re putting into their bodies. Aside from producing more informed consumers, creating an FDA-compliant supplement label protects your company from FDA-enforcement action, which can be costly to correct and will tarnish your company’s reputation. In this print on demand supplements labeling guide, we’ll go over FDA supplement labeling regulations, formatting options, and the next steps you should take if you want to create your own print on demand supplement labels.
WHAT QUALIFIES AS A DIETARY SUPPLEMENT?
First, let’s define what the FDA considers a dietary supplement. A dietary supplement, according to the regulatory definition, is at least one of the following:
“A vitamin, a mineral, a herb or other botanical, an amino acid, a dietary substance for man to supplement the diet by increasing the total dietary intake, or a concentrate, metabolite, constituent, extract, or a combination of any ingredient mentioned above. Dietary supplements come in various forms, including pills, tablets, capsules, gummies, soft gels, liquids, and powders.”
If your product falls into one or more of these categories, it must be labeled with an FDA-approved supplement label.
FDA SUPPLEMENT LABELING REGULATIONS
Print on demand supplement labeling is typically done on product packaging in the front label panel and the informational panel. Moreover, the front label panel is displayed on the shelf, and it is the side customers are most likely to see as they shop. The information panel is usually located directly to the right of the front panel and contains all of the more technical information, such as supplement facts, ingredients, and the manufacturer’s name and address. Furthermore, the FDA requires that a supplement label include five pieces of information.
1. Statement of Identity — This is the supplement’s official name. The statement of identity is usually located in the center of the front label panel.
2. Net Quantity of Contents Statement — This informs customers about the amount of product contained in the container. This information is usually found on the front panel, somewhere south of the statement of identity.
3. Nutrition Labeling — This section contains most of the supplement label’s detailed information. It is commonly referred to as the Supplements Facts section. All of the ingredients for which the FDA requires disclosure have their daily values listed here.
4. Ingredients — This is a comprehensive list of everything that went into making the supplement.
5. Name and Place of Business of the Manufacturer, Packer, or Distributor — You must identify the company or companies that manufactured, packed, and distributed the supplement, as well as their name, city, state, and zip code.
The supplement facts section of a dietary supplement label is the most important and complex. You must include serving size information, total calories, name and quantity of every ingredient, calories from and types of fat, critical components, percent daily value on dietary ingredients, and common names only for ingredients with no daily value on all your dietary supplement labels.
PRINT ON DEMAND SUPPLEMENTS LABEL DESIGN TIPS
The label design of your print on demand supplement is likely to be the first thing a potential customer sees when they come into contact with your product. It would help if you effectively made the case that your print on demand products are worth putting into the consumer’s real or virtual shopping cart in the few seconds of attention you are given.
1. Keep It Simple
Consumers are bombarded with marketing messages from their first waking glance at their cell phone to the moment they fall asleep in front of the television at night. In addition, keeping your marketing simple will make it easier for consumers to digest. Keep the printed text to a minimum and use simple, high-quality graphics to convey the marketing message.
2. Be Strategic with Your Color Scheme
Green is the most commonly used color in product labeling in the dietary supplement industry. In addition, this color is associated with growth and healthy living in the minds of the majority of consumers. However, you want to ensure that your product stands out, so consider a different color or a new take on the hue. Furthermore, you can also match the color to the function of your product. For example, red is commonly associated with power and strength, making it a good choice for workout supplements.
3. Unleash the Power of White Space
Using white space strategically to make your text stand out on a product label will help consumers quickly understand your message. Contrary to popular belief, white space makes a design stand out.
4. Use High-Quality Materials
A label made of high-quality materials and printed with high-quality ink conveys a sense of quality. Moreover, make sure to use the label when marketing a new dietary supplement. Consumers are more likely to perceive a product as inferior if the labeling appears cheap.
5. Maintain Consistency in Product Design
Consistency is especially important if you already have other dietary supplements on the market. Ensure your label designs are consistent so customers who have enjoyed your previous products can easily connect to your new line. As a result, keep your product label design consistent with your brand’s logo and color scheme if this is your first offering.
6. Think environmentally friendly first.
Planet-first marketing is effective. In addition, using recycled fibers or a biodegradable plastic alternative to create print on demand product labels shows consumers that you care about the environment’s health.
7. Go with the Pros for Graphics
People are drawn to beauty by nature. A well-designed, well-placed graphic will help you capture attention and communicate your message. Furthermore, hire a graphic designer to create custom artwork that is visually appealing and draws customers in for a closer look.
FOLLOWING FDA REGULATIONS + STRATEGIC DESIGN = PRINT ON DEMAND SUPPLEMENTS LABEL SUCCESS
Developing an FDA-approved supplement label protects your company from regulatory scrutiny and reduces customer complaints. However, regulatory compliance is one of many factors when designing a label. In addition, incorporating best practices in design will help you increase the likelihood that your dietary supplement will be purchased over others.
When it’s time to print your supplement product labels, Fulfillplex can help. As a top ecommerce fulfillment company, we specialize in white-label servicing and offer the most dependable, cost-effective, and scalable print on demand fulfillment solutions for you. We’ll also work with packaging experts to help bring your brand vision to life using custom packaging and premium materials. Get in touch with us now!