The vitamin and supplement market is crowded, so print on demand vitamin and supplement brands must be creative with their packaging. In addition, unique packaging is an excellent way to distinguish your nutraceutical products and create supplements that draw shoppers’ attention to them. Furthermore, you want an appealing packaging so that shoppers reach for it instead of the hundreds options on the drugstore.
PRINT ON DEMAND PACKAGING IDEAS YOU CAN TRY FOR YOUR NUTRACEUTICAL PR0DUCTS
1. Eco-Friendly and Sustainable Packaging
If you want to stand out from the crowd, consider eco-friendly and sustainable packaging. Several surveys have revealed that people are willing to pay more for sustainable packaging and that some people will go out of their way to purchase sustainable products. According to the 2021 Global Buying Green Report, 67 percent of consumers believe it is essential that the products they buy are packaged in recyclable materials and environmentally conscious—the same percentage as before the pandemic. It turns out that responsible manufacturing can help increase product profitability.
Consider using 100 percent recycled materials, such as cardboard or recycled plastic, to differentiate your packaging. Packaging made of seaweed, cornstarch, and biodegradable air peanuts is another option. As the market expands, more options become available, allowing all vitamin and supplement companies to find the perfect match.
2. Packaging Design That Stands Out
It’s easy to see why this is significant. A market-savvy product has a very distinct design when compared to other products on the same shelf space. It’s the same reason why colorful candy outsells white or black candy. People prefer nutraceutical products that catch their attention right away, and they are more likely to remember and return to products that they physically pick up and investigate further.
With the look and feel of your packaging, you can create something unique. Examine the overall design, shape, and form factor. Have some fun and make something that truly embodies the spirit of your intended audience. Be the market’s “triangle.” Customers will not only be able to find your nutraceutical products more efficiently, but general statements like “grab the triangle vitamin” will increase conversion rates when they recommend it to friends and family. It doesn’t have to be the shape, but find that one design feature that will distinguish your products and set them apart from the crowd.
3. Packaging that is connected to your brand
Consumers today want more than just a product; they want an experience. They want to know everything about the company from which they purchase and their place in the chain. Apple is an excellent example of this. When you buy an Apple product, you do not only get the thrill of owning an Apple product, but you also get the signature white packaging, the story of one of America’s most innovative tech firms, and the satisfaction of complete integration.
Try to elicit some of that feeling. Connected packaging provides more than just a pill. It provides a personal connection in advertising campaigns and authenticity and insight into the product itself.
THE PRODUCT QUALITY SHOULD MATCH ITS PACKAGING
The significance of proper packaging is widely recognized and accepted. Companies spend millions of dollars to perfect the design of their product packaging. If you want to be a leading name on the shelf, make sure your design provides something of value to the customer. Even if you have the best supplements on the market, their value will be low if no one buys them. If your current design can’t make it to the top, it’s time to reconsider your packaging or hire someone to help you with the design.
CONSIDER WHITE LABEL NUTRACEUTICAL FULFILLMENT AND START YOUR DESIGNING YOUR NUTRA PRODUCTS WITH FULFILLPLEX
We understand that designing and labeling your Nutra products is not easy, which is why we are here to help. We are a top eCommerce fulfillment company that offers white label, fulfillment warehousing packing and shipping services – everything you need in running your business. Feel free to get in touch with us and get a quote.