When the holiday season arrives, and eager shoppers begin browsing stores for gifts, store owners will do everything to ensure that their store is one of the ones where they land. It would help if you double-check that everything in your print on demand business is running smoothly, that there is no malfunction. But, during the holiday rush, don’t forget about one crucial aspect: your print on demand products. No matter how much money you spend on advertising to get people to your print on demand business, the product page is the last place you can persuade them that your products are what they need.
8 WAYS TO PREPARE YOUR PRINT ON DEMAND PRODUCTS FOR THE HOLIDAYS
1. Make sure to update product information.
You should also pay attention to your product descriptions. To begin, ensure that they include up-to-date product information. Most importantly, have product descriptions that are easy to read and appealing to your target audience. Be humorous or even a little cheeky if it is appropriate for your brand. Your efforts to make your product descriptions more elaborate and human will demonstrate that you care about your customers, treat them with respect, and understand their needs.
2. Brand your products
Make your brand stick in customers’ minds long after they’ve made a purchase and left your store. Branding your print on demand products is one of the most effective things you can do. Embroidering your logo or brand name on your apparel can go a long way. Furthermore, when your customers use your products, it increases the exposure of your brand.
3. Make your products searchable.
Cool product names are frequently part of the brand, but customers visiting your store must also be able to find what they are looking for. As a result, make sure your print on demand products are named in such a way that your store’s search engine can easily find them. If you sell on a marketplace, see if they offer similar suggestions. Also, if you have your store, run some test searches on it. Enter some keywords, see what comes up in the search results, and make necessary name changes.
4. Check for typos.
Little things like correct grammar and spelling make your store appear more professional and trustworthy. Of course, a minor typo is unlikely to be a deal-breaker for someone, but it can turn off potential buyers if it appears frequently. Furthermore, if your print on demand product names contains typos, they may not appear in search results. So use free software like Grammarly to automatically detect grammar, spelling, punctuation, and word choice errors in your writing. But don’t depend too much on free software. It is still best to check it on your own.
5. Provide holiday-themed products
It’s also not too late to add some new products to your print on demand business. And, with various holidays approaching, you can join in the fun with some appropriately-themed designs. You can look into various trends and give a new spin depending on who your target market is. Ugly Christmas sweaters are still popular, so put it on a sweatshirt or hoodie if you have a clever design in mind. You can also experiment with various products.
6. Include product guides.
One disadvantage of online stores over physical stores is that buyers cannot see and try the products in person. It is why some customers are hesitant to make an online purchase. However, you can alleviate this customer concern by including guides with your products. Customers will be able to see the measurements, colors, amount and select the appropriate product as a result.
7. Check to see if your print files are still intact and properly synced.
During the holiday season, there is one task that you must not overlook: ensuring that all of your print files are intact and properly synced. Examine each of your listings and double- and triple-check the files you’ve synced. You don’t want your customers to receive a product that differs from the one they ordered. It can lead to dissatisfied customers, additional customer support work, a loss of profits for you if you have to refund or replace the item, and possibly even a negative review of your store.
8. Upsell and cross-sell
Encouragement to spend a little more should be accessible when people are already in the mood to buy. So, during the holiday season, you should consider upselling and cross-selling.
Upselling is when you encourage a customer to buy something better, bigger, or more expensive than the item they originally intended to buy.
Selling additional, usually related products to your buyer in addition to the original item is what cross-selling entails.
So scrutinize your products and consider how you can upsell or cross-sell to your customers. Determine which products complement one another and offer them to customers who have expressed an interest in one of them. You can also categorize your products and look for opportunities to upsell.
NOW IT’S YOUR TURN.
Whether this is your first holiday season or you’ve done it before, go over your products to ensure the listings are compelling and accurate. Most importantly, put yourself in your customer’s shoes and consider what else you can do to make your products irresistible and the shopping experience unforgettable.
Do you have any additional suggestions for preparing your products for the holidays? Please share your thoughts in the comments section below!
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