Valentine’s Day is the first major retail event of the year, and now is the time to prepare your print on demand business. According to the annual survey of National Retail Federation and Prosper Insights & Analytics, just over half (52 percent) of U.S. adults plan to celebrate Valentine’s Day in 2021, spending a total of $21.8 billion, which is expected to grow in the coming years. Furthermore, plan your marketing and design ideas to boost your sales on this romantic day.
However, this does not imply that consumers are buying anything with a heart on it. Furthermore, to create promotions that drive conversion, you’ll still need to put in the time and effort. As a result, your store has a good chance of receiving much love from shoppers this Valentine’s Day if you do your research and plan carefully.
WAYS TO SET YOUR PRINT ON DEMAND BUSINESS UP FOR SUCCESS THIS VALENTINE’S DAY
1. Research
You’ll have a larger pool of print on demand products and shoppers to choose from. It is because shopping habits, particularly on Valentine’s Day, have changed significantly over the years. In addition, gift givers must now consider different gifts for pets, coworkers, classmates, and others in addition to a significant other. Futhermore, careful research will allow you to fine-tune your product selection and target audiences more effectively.
However, the self-gifter is another unexpected gift recipient. It can range from treating themselves to something unique, purchasing “anti” Valentine’s Day gifts, or organizing a get-together with family/friends. According to the NRF, approximately three out of every ten adult consumers who indicated they were not celebrating had some “celebration” plans.
Tips: You should diversify your print on demand products as well as the audiences you target. For example, try out some amusing gadgets, oils, creams, gummies, and supplements.
2. Inspiration for Design
Seasonal print on demand products are hit or miss for traditional online retailers. Fortunately, with print on demand, you have far more leeway to experiment with new designs. For Valentine’s Day, it is essential to assist customers in expressing their feelings for significant others, friends, family, pets, themselves, etc.
Tips: Matching print on demand products, such as the ones shown above, are excellent for cross-sell promotions.
3. Marketing
· Put on something enticing.
Spruce up your header images, ad creatives, and social media banners, you can give your brand a temporary Valentine’s Day makeover. As a result, a caring attitude can go a long way toward persuading customers to buy.
· Show some affection
Holiday-specific sales are one of the most effective ways to generate sales during any holiday. Furthermore, give your customers a reason to buy your products, offer them discounts, promotional offers, or even free shipping.
· Create gift guides.
In the coming weeks, the search for “the perfect Valentine’s Day gift” will heat up. Create your gift guides to stay ahead of the curve. Outdo the competition with more specific with guides.
· Don’t overlook an email.
Email marketing campaigns are the most direct route to purchase. In addition, set up follow-up and re-engagement emails to ensure the success of your Valentine’s Day email campaigns. However, like any other shopping event, Valentine’s Day shoppers are equally likely to abandon their carts before checking out.
FINAL THOUGHTS
These are just a few of the many ways you can do to prepare your print on demand business and increase your sales on Valentine’s Day. Furthermore, check out our blogs for more information on additional strategies you can put in place before February 14th.
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