Ecommerce is one of the winners, with online sales picking up even more steam than they already had before the pandemic. It holds for the print on demand supplements industry as well. Compared to other eCommerce categories, this sector is one of the fastest-growing. According to the Dietary Supplements Market Report, the vitamin and supplement market, which is estimated to be worth $163 billion in 2019, is expected to grow at a compound annual CAGR of 6.5 percent between 2020 and 2026.
WHY IS PRINT ON DEMAND SUPPLEMENTS SO TRENDY?
People’s health consciousness has been steadily increasing for several years. A healthy diet is becoming more and more popular because this is meant to improve overall health. On the other hand, many people are becoming aware that better nutrition correlates with improved performance. According to the 2021 Supplement Business Report, online supplement sales increased by 61.4 percent in 2021. It even predicts that by 2023, e-commerce in this product category will have more than doubled. High-performance logistics, in addition to good products and clever marketing, is one of the pillars of e-commerce success.
WHAT TO LOOK FOR WHEN SELLING PRINT ON DEMAND SUPPLEMENTS ONLINE?
1. Understand the Law
The US Food and Drug Administration may not regulate every vitamin, mineral, and supplement. Still, the Federal Trade Commission strictly regulates how they can be advertised and the language you can legally use on the packaging. Before you decide to sell vitamin C supplement to help cure a common cold, ensure to understand that it’s illegal. Consider the ingredients in your vitamins and supplements, and make sure to research each one thoroughly.
2. Recognize What People Want
Another critical factor to consider is the benefit of the print on demand supplement you are selling. Although you cannot claim that a product will cure any illness, you can state that it supports a healthy heart. Determine what your target audience truly desires in supplements, and then do your best to deliver a product that contains ingredients designed to facilitate that desire.
3. Consider Having a Climate-Controlled Warehouse
Many vitamins and supplements have fairly stringent storage requirements. For example, the average multivitamin will lose potency if stored in temperatures too hot or too cold, so keep these in a climate-controlled warehouse. It can be difficult for some people, particularly those who warehouse in their attics or basements. For the sake of safety, it is often preferable to outsource your warehousing and inventory management to a print on demand provider.
4. Determine How You Will Pack Your Product
Though many vitamins and supplements are relatively durable and will not break apart under regular use, it is essential to consider what might happen when transported across the country to the buyer. Before shipping your product, ensure that you’ve done everything possible to keep it in excellent condition during storage, transport, and delivery. Cotton inside the bottle, for example, is an excellent choice for tablet or pill supplements.
5. Offer Fast and Reliable Shipping
Shipping and order fulfillment are now some of the most important purchase and repurchase arguments for online shoppers. A whopping 73.6 percent of online shoppers polled, delivery is the most critical aspect of the shopping experience. In addition, 19 out of 20 customers blame the online store for their bad experiences. Furthermore, fulfillment is the most expensive aspect of running an online store. For all of these reasons, e-commerce business owners should decide about their print on demand fulfillment solution.
CONCLUSION
The nutritional supplement industry in eCommerce is far from simple. Aside from the intense competition, there are numerous rules and regulations to follow. On the other hand, the market is highly profitable, and demand increases. Fulfillplex, a top ecommerce fulfillment company specializing in print on demand services, is the perfect match to ensure a smooth fulfillment process, allowing you to focus on the essentials. So you can at least sit back and relax on this often time-consuming issue while delighting your customers with quick and dependable shipping. Contact us right now for more information.