Nutritionally functional goods known as “nutraceuticals” continue to grow in the market as people start to embrace a healthier lifestyle. Experts projected that the global nutraceutical market could reach 722.49 billion USD in 2027. Thus, supplement fulfillment companies need a thorough and systematic, Nutraceutical fulfillment process to meet the thriving volume of consumers. (Source: Grand View Research).
What Consumers Expect in Your Nutraceutical Packaging?
A strategic way to market your supplement is through its label and packaging. However, it is not just about how colorful or informative the packaging is, but it should comply with the standards of the FDA. Listed below are ways on how to market your nutraceutical product through its packaging.
• FDA compliance
Consumers look for FDA approval to ensure that the product is effective and safe for those who will intake it. It also serves as information on the dosage needed by children or adults. There is a standard format and language for FDA disclaimer information, and you can visit the FDA website for this information.
• Graphics and colors
Eye-catching colors and graphics affect the purchase decision of customers. Sparkling silver colors are the most common design used by manufacturers because they make the product stand out. Consumers must also recognize your brand at first sight to leave an impression.
• User-friendliness
Focus on the standard design of supplement packaging so that older people can use it. These packaging often include jars, bottles, and cartons. However, it should be designed with compliance with children’s safety. Therefore, adult guidance is needed for children’s supplements.
• Product details
Your packaging should include supplement facts, directions to use, and warnings (if needed). It should also have the name, address, and contact number of the manufacturer. The font should be readable and easy to understand.
• Expiration date
Once they know your brand, the next thing to consider is the product expiration. Expiration dates are the first thing a customer looks for in your product. Most supplement packaging also includes the manufacturing date to ensure the efficacy and freshness of the products.
Tips to Outrank Competitors through an Efficient Nutraceutical Fulfillment Process
The growth of the nutraceutical industry riddles with a complex competition between product fulfillment centers. Finding the right eCommerce fulfillment providers is challenging and quite intimidating. Here are six tips to get to outrank your competitors in the Nutra fulfillment industry.
1. Have a branded labeling and packaging
Part of a good strategy in nutraceutical products is the accuracy of the information in the packaging. Researchers proved that 70% of the customer purchases were due to the details in the packaging. It is also more appealing if you have it branded, especially for white label supplements.
2. Upgrade freight handling
Nutraceutical products and white label nutraceutical fulfillment services should be handled with proper care, storage, and packaging. Every section in the supply chain must observe freight handling methods to keep the effectiveness and of the products.
3. Ensure a temperature-controlled storage
Most supplements and nutraceutical products need to be kept at a specific temperature to keep their efficacy. You should have a controlled temperature warehouse for storage while the products are not yet purchased.
4. Optimized WMS
Your Warehouse Management Software (WMS) must be optimized and must have a real-time tracker to notify your staff and managers regarding your inventory. With this, it is easier for your staff to work on the products and to update your clients.
5. Utilize lot code and expiration date tracking
Most supplements and products are prone to quality degradation and expiration, so you should know lot code and expiration tracking. In most cases, the first-in/first-out (FIFO) method is followed in this process.
6. Good customer care
The greatest asset of every business is not the products or the services but the customers. As a fulfillment service provider, the job does not stop after the shipment of the goods. Customers will always have their own queries and concerns. Hence, providing them with what they need and resolving their issues as soon as possible should be our goal.
Third-party logistics companies (3PLs) need to focus on exceeding consumer demand to get ahead of the competitors in the nutraceutical industry. The need to comply with the requirements approved by FDA is very crucial. Fulfillplex offers solutions to prompt reliable fulfillment services, brand awareness, and a noble reputation.
