The nutritional supplement industry is fiercely competitive, and it shows no signs of slowing down. It is expected that the industry will continue to grow rapidly, with new businesses sprouting daily. It means that the plethora of print on demand supplements and similar products in the already flooded market will continue to compete for the ostensibly insignificant market share.
To outperform your competitors while remaining true to your customers, you must develop a truly unique concept to drive your marketing campaign. Upselling is a very powerful tool for an eCommerce website, bringing in additional revenue and increasing brand loyalty in an entirely new way.
WHAT IS UPSELLING?
Upselling is a sales technique used to persuade customers to place a higher-value order than planned. It means purchasing an additional item, upgrading, or purchasing a package deal rather than purchasing only the original, lower-value items. Upselling is something you’ve probably seen on the internet. When done correctly, upselling can help to improve and streamline your customers’ overall shopping experience. You’re providing a more cost-effective solution to their original problem. Which can result in a win-win situation for both the consumer and your eCommerce store.
5 UPSELL STRATEGIES FOR YOUR ONLINE PRINT ON DEMAND SUPPLEMENTS
1.The Shopping Frenzy
OTOs or One Time Offer upsells are a common strategy for printing on demand supplements. The first upsell in your funnel is critical because it creates a buying frenzy state of mind. It acts as a cascade, resulting in multiple yeses to upsells in your print on demand supplements. It’s very common to sell more of the same as the front-end offer, at the same discount or lower price.
2. The Upsell Strategy Based on Value
The value-based upsell strategy works very well for print on demand supplements because you usually need more of the supplement down the road. However, you can apply this strategy to other consumable products as long as the offer is compelling. The offer here is all about getting a good deal. You must offer a deal that is too good to pass up. There are people who will buy anything if it’s on sale, and it’s the psychology you’re using for this upselling. You’re offering such great value that it’s difficult to pass up. Another important aspect of making a value-based upsell work is not changing the product.
3. BOGO (Buy one take one) Strategy
Simply offer them more of what they just purchased. So, if they just purchased three bottles of your supplement, offer them more bottles at a lower price than they just received. This upselling simply offers a lower price in exchange for more volume. So, if they purchased three bottles of your supplement at $49 each, your first upsell would be something like, “Buy two more bottles at $39 each.” It’s a value-based upsell if the price per bottle on the upsell is lower than the price per bottle on the front-end offer.
4. Supersize their Order
Another way to make a value-based upsell work is to offer a larger version of what they just purchased. Assume your store sells items in various sizes. Because the smallest size is the cheapest, it is usually the most popular choice for your customers. It is especially effective for products like supplements and subscription-based services. A larger version of the front end can be larger. So, if you sell a 2-pound tub of protein mix on the front end, follow up with a 5 or 10-pound tub. It is the colossal way to upsell.
If the cost and shipping fees on a larger version allow you to make more money by upselling, which is the best thing for your print on demand products.
5. Create Urgency
In conjunction with a limited-time offer or campaign, upselling can do wonders for your eCommerce business. You could give customers cashback if they spend more than $50, or you could give them a freebie or a tester if they buy a specific product. The benefit of an urgency-focused campaign is that you can use it throughout your sales process. It can be a great reason to send an email marketing campaign to your existing customers. It can be used as a countdown banner on your landing pages or as a pop-up reminder on the checkout page.
THE FINAL TAKEAWAYS
To keep your print on demand supplements at the top of a highly competitive market, you must be consistent and diligent. Consumers place a high value on marketers, and by implementing these strategies, you will be driving home your message to increase brand awareness and sales. The strategies we’ve highlighted above will be completely indispensable to your brand’s success when properly implemented.
However, if you don’t have high-quality supplements to sell, these upselling strategies won’t help your business succeed. And this is where Fulfillplex can come in handy. View our print on demand product catalog, full of high-quality products. We are a top eCommerce fulfillment company that provides superior print on demand services. We can label, pack, and ship your products, allowing you to save your time and energy and focus on marketing your eCommerce store. Feel free to contact us right away so we can begin working together!